Global Corporate Intelligence: Opportunities, Technologies, and Threats in the 1990s
Autor Bruce H. Charnov, Hugh Conway, George Roukisen Limba Engleză Hardback – 8 mai 1990
The chapters are divided into five sections and begin with two essays on the emerging interrelated global world order. George Roukis discusses the corporate intelligence process as it embodies the global view, while Hugh Conway shows how modern technology has changed the corporate intelligence function. Three chapters explore the information applications of new technologies, including the use of the computer to further all aspects of corporate intelligence gathering and the emergence of an information industry to serve the needs of intelligence gatherers. The following section contains chapters that address,in turn, the use of intelligence in strategic decisionmaking, coping with bad news, the process of intelligence gathering, and field-marketing intelligence. Turning to a discussion of outside threats to corporate intelligence data security, the contributors examine computer security in general, defense related computer security, and the terrorist threat to corporations. In the final section, the contributors look at a number of strategic challenges. A particularly interesting chapter examines corporate intelligence in Japan; others look at geography and corporate risk assessment, the Soviet foreign intelligence service, and corporate responses to financial warfare. Competitive intelligence and marketing executives, as well as students in international business programs, will find this volume enlightening and provocative reading.
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Specificații
ISBN-13: 9780899302201
ISBN-10: 0899302203
Pagini: 360
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.71 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 0899302203
Pagini: 360
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.71 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Cuprins
Introduction
Global Opportunity and Analytical Framework
The Corporate Intelligence Process: Global Perspectives and Approaches
Analytical Framework for Corporate Intelligence
New Technology and Information
Management Information Sources and Corporate Intelligence Systems
Artificial Intelligence: The Emerging Corporate Knowledge Frontier
The Business of Information: The New Competitive Challenge
Adjusting to Change
Intelligence for Strategic Decision Making in Multinational Corporations
Coping with Bad News
The Structure of the Corporate Intelligence System
Field Marketing Intelligence: A Motivational Methodology
New and Old Threats
Computer Security
Defense-related and Microcomputer Security
The Terrorist Threat to Corporations
The Intelligence Approach to the Management of Corporate Intelligence: The Pragmatic Concerns of Terrorism
Strategic Challenges
Corporate Intelligence: The Key to the Strategic Success of Japanese Organizations in International Environments
Geography and Corporate Risk Assessment
Financial Warfare
The Soviet Foreign Intelligence Service: An Overview
Select Bibliography
Index
Global Opportunity and Analytical Framework
The Corporate Intelligence Process: Global Perspectives and Approaches
Analytical Framework for Corporate Intelligence
New Technology and Information
Management Information Sources and Corporate Intelligence Systems
Artificial Intelligence: The Emerging Corporate Knowledge Frontier
The Business of Information: The New Competitive Challenge
Adjusting to Change
Intelligence for Strategic Decision Making in Multinational Corporations
Coping with Bad News
The Structure of the Corporate Intelligence System
Field Marketing Intelligence: A Motivational Methodology
New and Old Threats
Computer Security
Defense-related and Microcomputer Security
The Terrorist Threat to Corporations
The Intelligence Approach to the Management of Corporate Intelligence: The Pragmatic Concerns of Terrorism
Strategic Challenges
Corporate Intelligence: The Key to the Strategic Success of Japanese Organizations in International Environments
Geography and Corporate Risk Assessment
Financial Warfare
The Soviet Foreign Intelligence Service: An Overview
Select Bibliography
Index