Cantitate/Preț
Produs

Global Business

Autor Mike Peng
en Limba Engleză Paperback – 22 ian 2026
Discover success in global business today with Peng's Global Business," 6th Edition. Cases from experts from around the world examine how companies are navigating the ups and downs of the global economy. The Career feature in Integrative Cases demonstrates how previous global business students have embarked on their careers worldwide. Even a less global world presents opportunities for people with a global mindset. Skills that handle the complexity of geopolitics, risk management, tariffs, trade compliance, supply chain reorganization and stakeholder management have become valuable on the job market. Many companies are beefing up expertise in these areas. Digitalization has opened up new entrepreneurial opportunities to be gig workers, freelancers and global influencers. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in many careers."
Citește tot Restrânge

Preț: 207692 lei

Preț vechi: 269730 lei
-23%

Puncte Express: 3115

Comandă specială

Livrare economică 21-26 septembrie

Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit pentru acest produs Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.

Specificații

ISBN-13: 9798214054063
Pagini: 672
Dimensiuni: 215 x 276 x 24 mm
Greutate: 1.35 kg
Ediția:6th edition
Editura: CENGAGE LEARNING

Notă biografică

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Dr Peng holds a bachelor�s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. Truly global in scope, Dr Peng�s research has investigated firm strategies in Africa, Asia Pacific, Europe, and North and South America. With more than 160 published articles and five books, he is one of the most prolific and influential scholars in global business. Used in over 40 countries, his textbooks are worldwide market leaders that have been translated into Chinese, Portuguese, and Spanish. He is one of only 101 scholars in economics and business listed among Highly Cited Researchers (based on Web of Science citations) in 2020 and has been on this distinguished list every year since 2014. Dr Peng has served on the editorial boards of AMJ, AMP, AMR, GSJ, JIBS, JMS, JWB, and SMJ; and served one term as Editor-in-Chief of the APJM. In recognition of his contributions, APJM named its best paper award the Mike Peng Best Paper Award. He has guest-edited special issues for JIBS and JMS, co-chaired an AIB/JIBS Frontiers conference in San Diego (2006) and chaired the Richard Farmer Best Dissertation Award Committee for the Washington conference (2012). He served as program chair for the biennial conference in Bali, Indonesia (2019), and is currently Vice President of AAOM.