Global Brand Management
Autor Laurence Minsky, Ilan Gevaen Limba Engleză Hardback – 3 noi 2019
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 412.45 lei 6-8 săpt. | |
| Kogan Page – 28 noi 2019 | 412.45 lei 6-8 săpt. | |
| Hardback (1) | 1167.43 lei 6-8 săpt. | |
| Kogan Page – 3 noi 2019 | 1167.43 lei 6-8 săpt. |
Preț: 1167.43 lei
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206.59€ • 246.08$ • 180.09£
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Specificații
ISBN-13: 9781789660401
ISBN-10: 1789660408
Pagini: 328
Dimensiuni: 175 x 250 x 26 mm
Greutate: 1.02 kg
Editura: Kogan Page
ISBN-10: 1789660408
Pagini: 328
Dimensiuni: 175 x 250 x 26 mm
Greutate: 1.02 kg
Editura: Kogan Page
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Cuprins
Section - ONE: Theoretical and strategic foundations; Chapter - 01: A definition of brands and branding; Chapter - 02: The strategic role branding plays; Chapter - 03: Internal branding vs. external branding; Chapter - 04: MarTech, Programmatic, and more technological innovations; Section - TWO: Practical and tactical applications; Chapter - 05: Brand foundational development; Chapter - 06: Brand actualization; Chapter - 07: Branding and the marketing communication ecosystem; Chapter - 08: Brand management; Section - THREE: Branding issues and opportunities; Chapter - 09: Branding in a global economy; Chapter - 10: Brand architecture; Chapter - 11: Speciality application areas; Chapter - 12: Digital asset management (of branding elements)