The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
Autor Gianluigi Guido
29 apr 2001
Hardback
Preț: 914.96 lei 1115.81 lei
6-8 săpt.
-18%
Cărți de Gianluigi Guido
Sustainable Luxury Brands: Evidence from Research and Implications for Managers
Autor Cesare Amatulli et al.
7 feb 2017
Hardback
Preț: 908.14 lei 1107.48 lei
6-8 săpt.
-18%
Beyond Ethical Consumption
Autor Gianluigi Guido et al.
29 feb 2016
Paperback
Preț: 542.33 lei 669.55 lei
6-8 săpt.
-19%