The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
Autor Gianluigi Guido
11 oct 2012
Paperback
Preț: 908.91 lei 1108.42 lei
6-8 săpt.
-18%
Cărți de Gianluigi Guido
Sustainable Luxury Brands: Evidence from Research and Implications for Managers
Autor Cesare Amatulli et al.
15 iul 2018
Paperback
Preț: 904.53 lei 1103.08 lei
6-8 săpt.
-18%
Godfather Marketing: Prophecies for the Markets of the Future
Autor Gianluigi Guido
4 oct 2024
Hardback
Preț: 697.55 lei 850.66 lei
6-8 săpt.
-18%
Beyond Ethical Consumption
Autor Gianluigi Guido et al.
29 feb 2016
Paperback
Preț: 542.33 lei 669.55 lei
6-8 săpt.
-19%