What do Gaymers want? What makes them different? How do we make games they will love (and why should we even try)? These are the questions that Game Designer Paul S. Nowak sought to answer when he conducted the industry's most-recent academically admissible research into the connection between sexual identity and video game playing preferences. Here, for the first time, he presents the results of his international survey of gay gamers, including guidelines for making successful homosexual content in games and real-world case studies of their successful implementations.