The Special Edition version of the book is in full color. It's a much nicer looking book but otherwise is the same as the Black & White version. I think you'll like the color version more Gamification has become one of the most important and powerful methods of motivating and inspiring people's behaviors. Gamification greatly increases the frequency and volume of consumer engagement by presenting activities and tasks in ways that are exciting, interesting and fun over longer periods of time. Consumers engage longer, for more often, and with a significantly higher degree of loyalty and conversion when presented with gamification models. This book is for anyone who is busy running a business, retail store, advertising or marketing agency, manages advertising or marketing campaigns, or runs and manages an app development business, website or blog and needs to inspire, motivate and engage an audience. It's an easy read and incredibly easy to follow. It delivers the answers you need right now.