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Games User Research de Anders Drachen

Games User Research

Editat de Anders Drachen, Pejman Mirza-Babaei, Lennart Nacke
en Limba Engleză Hardback – 25 ian 2018

În dezvoltarea jocurilor moderne, succesul comercial este dictat de experiența jucătorului (UX), iar Games User Research oferă cadrul tehnic necesar pentru a măsura și optimiza această experiență. Considerăm această lucrare drept pilonul central care unifică metodologiile fragmentate de până acum, oferind o structură riguroasă pentru analiza mecanicii de joc, a interfeței și a sistemelor de progresie. Abordarea este una aplicată: zeci de experți din industrie detaliază cum se planifică cercetarea de utilizator, cum se obțin date acționabile și cum influențează platformele hardware (PC, consolă, mobil) practicile de testare.

Subliniem importanța integrării cercetării de utilizator în fluxul de producție, nu doar ca o etapă finală, ci ca un proces continuu de validare a viziunii artistice prin date concrete. Cititorul care a aplicat deja ideile practice din Games User Research Cookbook va găsi aici fundamentul teoretic și strategic necesar pentru a scala aceste procese la nivelul marilor studiouri. De asemenea, spre deosebire de Game Usability, care se concentrează pe eficiența interfeței, acest volum extinde analiza asupra psihologiei jucătorului și a modului în care arta și designul interacționează pentru a susține imersiunea.

Lucrarea se poziționează natural în portofoliul editorilor, completând temele explorate în Game Data Science. Dacă acea lucrare se concentra pe extragerea de informații din datele brute de joc, Games User Research pune accentul pe sursa acestor date: comportamentul uman. Ritmul textului este unul dens, specific unui manual academic și profesional, fiind structurat pentru a servi atât ca introducere pentru debutanți, cât și ca referință critică pentru veteranii care doresc să își rafineze metodologiile de testare centrată pe utilizator.

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Specificații

ISBN-13: 9780198794844
ISBN-10: 0198794843
Pagini: 560
Dimensiuni: 163 x 236 x 33 mm
Greutate: 1.05 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom

De ce să citești această carte

Recomandăm această carte profesioniștilor din game design și QA care doresc să depășească intuiția și să adopte decizii bazate pe dovezi. Veți câștiga o metodologie clară pentru a testa dacă mecanicile jocurilor voastre sunt cu adevărat captivante. Este un instrument esențial pentru oricine vrea să înțeleagă cum să livreze un produs finit care să rezoneze cu publicul țintă într-o piață extrem de competitivă.

Despre autor

Editorii acestui volum sunt figuri proeminente în mediul academic și industrial al jocurilor video. Anders Drachen și Lennart Nacke au o experiență vastă în analiza datelor și experiența utilizatorului, fiind autori ai unor lucrări de referință precum Game Analytics și Game Data Science. Drachen este recunoscut pentru expertiza sa în transformarea datelor de joc în strategii de design, în timp ce Nacke s-a remarcat prin cercetări asupra interacțiunii om-calculator. Împreună cu Pejman Mirza-Babaei, aceștia au coordonat contribuțiile a zeci de veterani pentru a crea cel mai autoritar ghid despre GUR disponibil în prezent.

Descriere

Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game UX.This means that Games User Research is essential and integral to the production of games and to shape the experience of players. Today, Games User Research stands as the primary pathway to understanding players and how to design, build, and launch games that provide the right game UX. Until now, the knowledge in Games User Research and Game UX has been fragmented and there were no comprehensive, authoritative resources available. This book bridges the current gap of knowledge in Games User Research, building the go-to resource for everyone working with players and games or other interactive entertainment products. It is accessible to those new to Games User Research, while being deeply comprehensive and insightful for even hardened veterans of the game industry. In this book, dozens of veterans share their wisdom and best practices on how to plan user research, obtain the actionable insights from users, conduct user-centred testing, which methods to use when, how platforms influence user research practices, and much, much more.

Recenzii

Games user research has come a long way in the last 2 decades, and this book is a testament to that progress. With chapters on lab setup and recruiting all the way to doing research on VR, this book covers it all. It will be a great resource for those getting into the field as well as industry veterans. I can confidently say that if you are involved in games user research there will be something of value to you in this book.
User research is a commonly underestimated but incredibly important part of the design and ongoing evolution interactive products. Anyone building interactive applications should consider and evaluate the user experience, and in games there is a great deal of knowledge on this. Games User Research unlocks that knowledge and makes it actionable for everyone.
Over the last 15 years, game user research has evolved into a distinct and innovative field, spearheading methods like data analytics or biometrics for user research. Yet researchers and students in HCI and games had no easy entryway into this body of work -- until now. Game User Research is poised to become the reference handbook and default textbook of the field: comprehensive, succinct, and accessible. This book has been long overdue.
Game user research is a vital part of game development, but getting a handle on how to work with players to improve the game experience can be challenging. This book is loaded with wisdom from dozens of professionals across industry and academia, and provides an invaluable resource on how to build the best strategy for user research.
For a startup providing predictive analytics solutions for digital games, this book is a great compendium and contains a precious list of use cases. It does not only cover game analytics in detail but also presents a great overview on the state-of-the-art in game user research.
So many books, so little time: this is the must read for anyone in industry working on gameful experiences.
The Games User Research book gathers a broad spectrum of methods from the perspective of experts from both industry and academy. It will no doubt prove valuable to anyone interested in getting up to speed on this important topic.
If you have an interest in understanding the science of interaction design in games, just read this book.
This book is an impressive community effort with the editors incorporating the work of dozens of contributors, which makes for a thorough overview filled with a diversity of perspectives around games user research, and an invaluable resource for us all.
From practical methods and pragmatic takeaways across the wide spectrum of game development, to more thoughtful future-thinking topics, this book is a wonderful entry point into the burgeoning field of games user research.

Notă biografică

Dr. Anders Drachen, Ph.D. is a veteran Data Scientist, Professor at the Digital Creativity Labs, University of York (UK). His multiple award-winning work in data- and game science is focused on game analytics and business intelligence. His research and professional work is carried out in collaboration with companies spanning the industry. He is one of the most published scientists worldwide on game analytics, virtual economics, user research, game data mining, and user profiling. He is a former member of the board of the IGDA SIG on Game User Research.Lennart Nacke, PhD, is the director of the HCI Games Group and an associate professor for human-computer interaction and game design at the University of Waterloo. He is a world-leading authority on the cognitive and emotional aspects of player experience in video games, with a special focus on physiological metrics and gameful design. He has authored more than 100 research publications on these topics, which have been cited more than 8,000 times. He is also working as a gamification and user experience consultant. He chaired the Computer-Human Interaction (CHI) PLAY 2014 and Gamification 2013 conferences, and is currently the chair of the CHI PLAY steering committee. He is an editor of multiple research journals and a subcommittee co-chair of CHI 2017 and CHI 2018. He has served on the steering committee of the International Game Developers Association Special Interest Group on Games User Research and loves the GUR community.Dr. Pejman Mirza-Babaei is an Assistant Professor for Human-Computer Interaction and Games User Research at the University of Ontario Institute of Technology. He is also the User Research Director at Execution Labs, Montreal. He has been involved with the Games User Research community since 2009, where he has published more than 40 articles, co-organized workshops and courses in international conferences. He has contributed to more than 22 published commercial games, including awards winning titles such as Pewdiepie Legend of the Brofist, Crysis 2, and Weirdwood Manor among many others.