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From Categories to Categorization

Editat de Rodolphe Durrand, Nina Granqvist
en Limba Engleză Hardback – 28 mar 2017
Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics. A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance during the past 40 years. This volume contains ten essays on categorization authored by some of the world's leading scholars within sociology of markets, organization theory, and strategy research. It opens with revisiting the influential theory of "the categorical imperative," and moves on to present various accounts of the social processes that form part of categorization and elaboration of their consequences. Together, the different chapters effectively show that categorization is a process, tightly connected to actors involved and their specific acts, the characteristics of the entity being categorized, and the context and timing informing these activities. As such, it complements the earlier cognitive perspectives by discussing the evaluative, social, and political manifestations of categorization.
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Specificații

ISBN-13: 9781787142398
ISBN-10: 1787142396
Pagini: 416
Dimensiuni: 157 x 235 x 27 mm
Greutate: 0.75 kg
Editura: Emerald Publishing Limited

Notă biografică

Rodolphe Durand, HEC Paris, Paris, France Nina Granqvist, Aalto University, Aalto, Finland Anna Tyllström, Uppsala University, Uppsala, Finland

Descriere

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.