Free Gift Inside!!
Autor Stephen Brownen Limba Engleză Paperback – 7 noi 2003
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
Preț: 196.67 lei
Puncte Express: 295
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34.82€ • 40.54$ • 30.25£
34.82€ • 40.54$ • 30.25£
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Specificații
ISBN-13: 9781841125466
ISBN-10: 1841125466
Pagini: 304
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.47 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1841125466
Pagini: 304
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.47 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
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Public țintă
Executives, managers, marketers, advertisers, and MBA students.Descriere
Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing.