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Foundations of Marketing

Autor William Pride, O C Ferrell
en Limba Engleză Paperback – 5 mar 2021
Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell�s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.
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Specificații

ISBN-13: 9780357129463
ISBN-10: 0357129466
Pagini: 592
Dimensiuni: 215 x 276 x 23 mm
Greutate: 1.16 kg
Ediția:9th edition
Editura: CENGAGE LEARNING

Notă biografică

William M. Pride is?Professor of Marketing, Mays Business School, Texas A&M University, USA.