Foundations and Trends(r) in Marketing

Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review

Foundations and Trends(r) in Marketing, nr. 1

Autor Pierre Chandon et al.

30 iun 2011

Preț: 408^.65 lei

6-8 săpt.

Foundations and Trends(r) in Marketing, nr. 3

Autor C. Whan Park et al.

31 dec 2007

Preț: 292^.62 lei

6-8 săpt.

Customer Lifetime Value: The Path to Profitability

Foundations and Trends(r) in Marketing, nr. 5

Autor V. Kumar

31 iul 2008

Preț: 402^.73 lei 437^.75 lei

6-8 săpt.

-8%

Foundations and Trends(r) in Marketing, nr. 11

Autor Scott A. Professor Neslin et al.

30 sep 2009

Preț: 402^.54 lei 437^.55 lei

6-8 săpt.

-8%

Marketing and Innovations Management: An Integrated Perspective

Foundations and Trends(r) in Marketing, nr. 13

Autor Elie Ofek et al.

31 mar 2010

Preț: 321^.71 lei

6-8 săpt.

Experience Marketing: Concepts, Frameworks and Consumer Insights

Foundations and Trends(r) in Marketing, nr. 17

Autor Bernd Schmitt

30 apr 2011

Preț: 322^.29 lei

6-8 săpt.

Foundations and Trends(r) in Marketing, nr. 4

Autor Michel Wedel et al.

31 iul 2008

Preț: 402^.39 lei 437^.37 lei

6-8 săpt.

-8%

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends(r) in Marketing, nr. 6

Autor Sandeep R. Chandukala et al.

31 aug 2008

Preț: 408^.65 lei

6-8 săpt.

Foundations and Trends(r) in Marketing, nr. 12

Autor Ernan Haruvy et al.

28 feb 2010

Preț: 379^.73 lei

6-8 săpt.

Market Response and Marketing Mix Models: Trends and Research Opportunities

Foundations and Trends(r) in Marketing, nr. 14

Autor Douglas Bowman et al.

31 mar 2010

Preț: 379^.73 lei

6-8 săpt.

Product Assortment and Consumer Choice: An Interdisciplinary Review

Foundations and Trends(r) in Marketing, nr. 20

Autor Alexander Chernev

29 feb 2012

Preț: 350^.65 lei

6-8 săpt.

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

Foundations and Trends(r) in Marketing, nr. 23

Autor Raj Sethuraman et al.

29 sep 2013

Preț: 455^.58 lei 495^.19 lei

6-8 săpt.

-8%

Foundations and Trends(r) in Marketing, nr. 24

Autor Chi-yue Chiu et al.

25 mar 2014

Preț: 379^.56 lei

6-8 săpt.

Foundations and Trends(r) in Marketing, nr. 25

Autor W. Fred Van Raaij

30 noi 2014

Preț: 482^.34 lei 524^.29 lei

6-8 săpt.

-8%

Consumers' Purchase Intentions and Their Behavior

Foundations and Trends(r) in Marketing, nr. 26

Autor Vicki Morwitz

30 noi 2014

Preț: 399^.52 lei

24 ore

Foundations and Trends(r) in Marketing, nr. 27

Autor Sheryl E. Kimes et al.

25 mar 2015

Preț: 379^.35 lei

6-8 săpt.

Strategic Marketing for the C-Suite: A Review of the Research Literature and Its Relevance to Senior Executives

Foundations and Trends(r) in Marketing, nr. 29

Autor David Midgley

29 oct 2015

Preț: 533^.04 lei 579^.40 lei

6-8 săpt.

-8%

Persistent Preferences in Market Place Choices

Foundations and Trends(r) in Marketing, nr. 30

Autor A. V. Muthukrishnan

2 noi 2015

Preț: 408^.82 lei

6-8 săpt.

Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Foundations and Trends(r) in Marketing, nr. 31

Autor Dawn Iacobucci et al.

30 noi 2015

Preț: 402^.39 lei 437^.37 lei

6-8 săpt.

-8%

Foundations and Trends(r) in Marketing, nr. 32

Autor Prasad A. Naik

12 dec 2015

Preț: 402^.54 lei 437^.55 lei

6-8 săpt.

-8%

Foundations and Trends(r) in Marketing, nr. 33

Autor Ernan Haruvy

Preț: 379^.56 lei

6-8 săpt.

Foundations and Trends(r) in Marketing, nr. 34

Autor Tulin Erdem et al.

Preț: 350^.65 lei

6-8 săpt.

Foundations and Trends(r) in Marketing

Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review

Brand Attachment: Construct, Consequences and Causes

Customer Lifetime Value: The Path to Profitability

Promotion Dynamics

Marketing and Innovations Management: An Integrated Perspective

Experience Marketing: Concepts, Frameworks and Consumer Insights

Eye Tracking for Visual Marketing

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Internet Auctions

Market Response and Marketing Mix Models: Trends and Research Opportunities

Product Assortment and Consumer Choice: An Interdisciplinary Review

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

Culture and Consumer Behavior

Consumer Financial Behavior

Consumers' Purchase Intentions and Their Behavior

Revenue Management

Strategic Marketing for the C-Suite: A Review of the Research Literature and Its Relevance to Senior Executives

Persistent Preferences in Market Place Choices

Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Marketing Dynamics

Experimental Economics in Marketing

The Information-Economics Perspective on Brand Equity

Papetărie, jocuri, reviste

Foundations and Trends(r) in Marketing