Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity in 1992. For more than 15 years he has made great calls on many other stocks, earning a reputation as one of today's most insightful market experts. Here he shows how winners like Dell and eBay have been spotted in their start-up phase and provides four key tips, the four |Ps|, on how to identify future giants: great people, leading product, huge potential and predictability.