Cantitate/Preț
Produs
Total produse
Vezi coșul
Financial Communications: Information Processing, Media Integration, and Ethical Considerations de S. Wang

Financial Communications: Information Processing, Media Integration, and Ethical Considerations

Autor S. Wang
en Limba Engleză Paperback – 10 dec 2015
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 36785 lei  43-57 zile
  Palgrave Macmillan US – 10 dec 2015 36785 lei  43-57 zile
Hardback (1) 74986 lei  43-57 zile
  Palgrave Macmillan US – 18 dec 2013 74986 lei  43-57 zile

Preț: 36785 lei

Puncte Express: 552
Preț estimativ în valută:
6505€ • 7634$ • 5642£

Carte tipărită la comandă

Livrare economică 09-23 martie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă

Specificații

ISBN-13: 9781349470013
ISBN-10: 1349470015
Pagini: 227
Ilustrații: IX, 227 p. 3 illus.
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.28 kg
Ediția:1st ed. 2013
Editura: Palgrave Macmillan US
Colecția Palgrave Macmillan
Locul publicării:New York, United States

Cuprins

PART I: INFORMATION PROCESSING TOWARD FINANCIAL COMMUNICATIONS 1. Information Processing Model of Financial Communications 2. Financial Ability, Socializations and Communications 3. Consumer Motivation and Financial Communications PART II: FINANCIAL COMMUNICATIONS IN MEDIA 4. Opportunity and Financial Communications 5. Media Integration of Financial Communications 6. Digital Media and Financial Communications PART III: ETHICAL CONSIDERATIONS OF FINANCIAL COMMUNICATIONS 7. Financial Communications and Cooperate Responsibility 8. Financial Communications in Disclosures 9. The Future of Financial Communications

Recenzii

"This book integrates critical information processing concepts to help the reader understand the complex dynamics by which financial communications are perceived, evaluated and acted upon in the marketplace. It is an essential resource for managers, academics and researchers in the financial services sector." - Hooman Estelami, Professor of Marketing, Fordham Schools of Business, Fordham University, USA
"Successful financial decision making relies on financial communications and information. In spite of the recognised importance of financial communications, as an area of investigation it has received relatively little attention in published sources. Addressing this gap, Wang provides a comprehensive and much needed understanding of the limits of and opportunities for financial communications and offers a valuable resource for researchers and practitioners who want to understand and engage with financial communications effectively." - Tina Harrison, Senior Lecturer of Marketing, University of Edinburgh Business School, Scotland, UK; Editor, Journal of Financial Services Marketing

Notă biografică

Shih-Lun is Associate Professor of Communication at the Unviersity of Connecticut - Stamford, USA.