Fighting for Farmed Animals: Campaigning on the Shoulders of Giants
Editat de Amy Odeneen Limba Engleză Paperback – 7 sep 2026
Each story in this book is from an individual who pushed through hardship and challenge, accepted their position as the underdog, and continued to fight anyway. Fighting for Farmed Animals: Campaigning on the Shoulders of Giants shows that, despite being up against a powerful industry whose marketing and lobbying budgets vastly out scale their entire global funding, animal advocates have the power to bring down these giants and their cruel practices.
Acting as a training tool and source of global inspiration, this insightful collection is an energising and informative reference for those working in animal advocacy, as well as those wanting to join the field. It also offers a fascinating insider account for animal lovers interested in learning about different avenues to support those most in need.
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Specificații
ISBN-13: 9781041072003
ISBN-10: 1041072007
Pagini: 216
Ilustrații: 102
Dimensiuni: 174 x 246 mm
Greutate: 0.4 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
ISBN-10: 1041072007
Pagini: 216
Ilustrații: 102
Dimensiuni: 174 x 246 mm
Greutate: 0.4 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
Public țintă
General, Postgraduate, and Professional ReferenceRecenzii
"This book offers something rare: clear-eyed reflections from people who have taken on some of the largest and most entrenched forces in global business, and won. These essays combine hard-earned strategic insight with the emotional reality of long-term activism. I’ve worked alongside many of the campaigners featured in this volume, and this book captures what their work actually feels like: uncertain, difficult, and at times transformative.
Farmed Animal Advocacy will inspire new advocates, sharpen experienced campaigners, and give readers a grounded sense of what effective activism looks like in practice. It is an important contribution to the history and future of the farmed animal movement."
David Coman-Hidy, Founder of The Humane League and now President of The Navigation Fund
"An inspiring set of essays by many of our movement's most effective and innovative campaigners. Recommended reading for anyone who wants to learn from the greats on how to best help animals."
Lewis Bollard, Managing Director, Farmed Animal Welfare at Coefficient Giving
"The advocates in this book have changed laws, shifted markets, and challenged some of the most powerful industries on earth - often with tiny teams, no budget, and no guarantee of success. I encourage anyone who cares about animals to read their stories, learn from their mistakes and be inspired by their victories."
Kirsty Henderson, President, Anima International
Farmed Animal Advocacy will inspire new advocates, sharpen experienced campaigners, and give readers a grounded sense of what effective activism looks like in practice. It is an important contribution to the history and future of the farmed animal movement."
David Coman-Hidy, Founder of The Humane League and now President of The Navigation Fund
"An inspiring set of essays by many of our movement's most effective and innovative campaigners. Recommended reading for anyone who wants to learn from the greats on how to best help animals."
Lewis Bollard, Managing Director, Farmed Animal Welfare at Coefficient Giving
"The advocates in this book have changed laws, shifted markets, and challenged some of the most powerful industries on earth - often with tiny teams, no budget, and no guarantee of success. I encourage anyone who cares about animals to read their stories, learn from their mistakes and be inspired by their victories."
Kirsty Henderson, President, Anima International
Cuprins
About the Editor. List of Contributors. Foreword. Preface. PART ONE THE BEGINNING. 1 How Unlikely Allies Are Driving Change. 2 Daring to Confront Power: The Origins of Sinergia Animal.
3 Frustration into Action: Building Change for Animals. 4 Inverted Reflection in the Lake: Movements Go with Changes. 5 Stay on the Path: The Key to Lasting Activism. PART TWO THE POWER OF THE UNDERDOG. 6 The Lens of Resistance: The 45-Second Video that Shook the World. 7 The Case of the No. 1 Egg Producer in France. 8 From a Megaphone to a Movement. 9 Breaking the Death Taboo: An Unpleasant but Pragmatic Intervention. 10 The Canadian Powerplay: How Industry Backlash Became My Strategic Compass. PART THREE THE MONUMENTAL WINS. 11 A Few Years to Make Austria Cage-Free. 12 Inside Prop 12 and the Decades-Long Battle against Factory Farming. 13 Driving Exploding Broiler Chickens out of Dutch Supermarkets. 14 When Animals Win—without Legislation. 15 Disrupting the “Necessary Evil”: How We Ended Beak Searing in Germany. PART FOUR THE STRATEGIES. 16 When Compassion Meets Commerce. 17 The Good, the Bad, and the Fair Cop. 18 In the Land of “Ringi” and “COMMITMENT”: Realising Cage-Free within Japan’s Unique Context. 19 Contextualising Corporate Animal Welfare in Africa: Experiences from Ghana. 20 Building a Unified Grassroots Movement for Pressure Campaigns. 21 Show No Fear, Show No Guilt: Applying POW Wisdom to Activism. PART FIVE THE INDIVIDUALS. 22 Activism, Resistance, and Systemic Change in Latin America. 23 Failure Is Not an Option. 24 The Power of Collaboration. 25 The Question that Stayed with Me. Index.
3 Frustration into Action: Building Change for Animals. 4 Inverted Reflection in the Lake: Movements Go with Changes. 5 Stay on the Path: The Key to Lasting Activism. PART TWO THE POWER OF THE UNDERDOG. 6 The Lens of Resistance: The 45-Second Video that Shook the World. 7 The Case of the No. 1 Egg Producer in France. 8 From a Megaphone to a Movement. 9 Breaking the Death Taboo: An Unpleasant but Pragmatic Intervention. 10 The Canadian Powerplay: How Industry Backlash Became My Strategic Compass. PART THREE THE MONUMENTAL WINS. 11 A Few Years to Make Austria Cage-Free. 12 Inside Prop 12 and the Decades-Long Battle against Factory Farming. 13 Driving Exploding Broiler Chickens out of Dutch Supermarkets. 14 When Animals Win—without Legislation. 15 Disrupting the “Necessary Evil”: How We Ended Beak Searing in Germany. PART FOUR THE STRATEGIES. 16 When Compassion Meets Commerce. 17 The Good, the Bad, and the Fair Cop. 18 In the Land of “Ringi” and “COMMITMENT”: Realising Cage-Free within Japan’s Unique Context. 19 Contextualising Corporate Animal Welfare in Africa: Experiences from Ghana. 20 Building a Unified Grassroots Movement for Pressure Campaigns. 21 Show No Fear, Show No Guilt: Applying POW Wisdom to Activism. PART FIVE THE INDIVIDUALS. 22 Activism, Resistance, and Systemic Change in Latin America. 23 Failure Is Not an Option. 24 The Power of Collaboration. 25 The Question that Stayed with Me. Index.
Notă biografică
Amy has worked in the non-profit sector for over 15 years and specifically within animal advocacy for nearly a decade. Amy has spent the majority of her time in the animal welfare field capacity building through co-founding a research organisation, Animal Ask, and a marketing agency, User-Friendly, and now sits as Co-Founder and Managing Director of Campaigns Lab where Amy uses her experience to train advocates in effective campaign strategy.
Amy has previously worked as Campaigns Manager for ProVeg UK, Global Corporate Relations at The Humane League and co-hosted the animal advocacy podcast, How I Learned to Love Shrimp until her exit in 2025. Amy is a board member of Animal Charity Evaluators (ACE) and on the advisory board for the Vegan and Animal Rights Conference in the UK.
Amy has previously worked as Campaigns Manager for ProVeg UK, Global Corporate Relations at The Humane League and co-hosted the animal advocacy podcast, How I Learned to Love Shrimp until her exit in 2025. Amy is a board member of Animal Charity Evaluators (ACE) and on the advisory board for the Vegan and Animal Rights Conference in the UK.
Descriere
This book brings together first-hand accounts from advocates campaigning for farmed animals across the world. Acting as a training tool and source of global inspiration, this insightful collection is an energizing and informative reference for those working in animal advocacy, as well as those wanting to join the field.