Festival Management
Autor Cynthia Lerick, Ira Rosenen Limba Engleză Paperback – 3 oct 2026
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Specificații
ISBN-13: 9781398627468
ISBN-10: 1398627461
Pagini: 400
Dimensiuni: 171 x 239 x 27 mm
Greutate: 0.69 kg
Editura: Kogan Page Ltd
ISBN-10: 1398627461
Pagini: 400
Dimensiuni: 171 x 239 x 27 mm
Greutate: 0.69 kg
Editura: Kogan Page Ltd
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Notă biografică
Cynthia Lerick is Professor of Practice in the Department of Hospitality Management at Kansas State University, USA, and the President and CEO of The Art of Events, LLC. She has over 30 years of event management experience for non-profit and for-profit organizations.
Ira Rosen was previously Associate Professor of Event Management at Temple University, USA, where he continues to teach as an adjunct professor. He founded Ira L Rosen, LLC, and has been inducted into the International Festivals and Events Association Hall of Fame.
Ira Rosen was previously Associate Professor of Event Management at Temple University, USA, where he continues to teach as an adjunct professor. He founded Ira L Rosen, LLC, and has been inducted into the International Festivals and Events Association Hall of Fame.
Cuprins
- Chapter - 01: Introduction to the festival industry;
- Chapter - 02: Festival design;
- Chapter - 03: Festival finance and budgeting;
- Chapter - 04: Risk, crowd, and crisis management;
- Chapter - 05: Human resources in festival management;
- Chapter - 06: Marketing, public relations, and promotions;
- Chapter - 07: Festival revenue streams;
- Chapter - 08: Festival project management;
- Chapter - 09: Building an environmentally sustainable festival;
- Chapter - 10: Artificial intelligence and the future of festival management;
- Chapter - 11: Keeping it legal;
- Chapter - 12: On-site management and production;
- Chapter - 13: Post-event actions and the evaluation process;
- Chapter - 14: Festival genres and the producers’ path;
- Chapter - 15: The professional festival producer;