Launching a book on Amazon is a complex strategy that takes months to be correctly understood. For most authors on Amazon, this has been the most challenging process of the business. How can you launch a book? 1.Free launch 2.Paid launch at $0.99 3.Both - Free + Paid Most of the scammers and all of the so called 'online entrepreneurs' will tell you that "self-publishing is a passive income stream - you only do it once and then you're done - money will start rolling in over and over again, month after month. " Now let me tell you the sad truth... Everything you heard is completely WRONG. There is no such thing as 100% passive income stream - any kind of business needs maintenance, even passive ones. As a wise person once said, "If you're not growing, you're dying."