- Each board book has a side die-cut that allows little hands to easily hold the book
- Bright blue and yellow branding on the front and spine clearly identifies the Rookie Toddler board book line; each level of Rookie books will each carry its own distinctive color pattern
- Books feature simple, rhythmic text to read aloud to toddlers
- Big bold artwork, photos, or photo illustrations make each book visually appealing
- Each book addresses 1 of 5 essential curriculum themes: self; home/family; neighborhood; wider world; readiness concepts
- Beyond its main curriculum theme, each book offers secondary learning topics to use with toddlers upon subsequent readings
- At the end of each book is a parent note with suggested activites linked to the story and its theme