Event Planning and Management
Autor Ruth Dowson, Bernadette Albert, Dan Lomaxen Limba Engleză Paperback – 31 mar 2026
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Specificații
ISBN-13: 9781398623811
ISBN-10: 1398623814
Pagini: 376
Dimensiuni: 170 x 240 x 15 mm
Greutate: 0.67 kg
Ediția:4th edition
Editura: Kogan Page
ISBN-10: 1398623814
Pagini: 376
Dimensiuni: 170 x 240 x 15 mm
Greutate: 0.67 kg
Ediția:4th edition
Editura: Kogan Page
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Cuprins
Section - 01: Events - the changing environment 1; Section - 02: The event planning model; Section - 03: Research, concept development and feasibility screening; Section - 04: Developing your events programme and content; Section - 05: Venue selection and site planning essentials; Section - 06: Production and operational logistics; Section - 07: Staffing and human resources in events; Section - 08: Drawing in the crowds - marketing events; Section - 09: Finance, budgeting and procurement in events; Section - 10: A practical guide to managing an event on the day; Section - 11: Measuring event success - evaluation insights; Section - 12: Events - the future