Event Planning and Management
Autor Ruth Dowson, Bernadette Albert, Dan Lomaxen Limba Engleză Paperback – 3 mar 2026
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Specificații
ISBN-13: 9781398623811
ISBN-10: 1398623814
Pagini: 376
Dimensiuni: 170 x 244 x 21 mm
Greutate: 0.6 kg
Ediția:4th edition
Editura: Kogan Page
ISBN-10: 1398623814
Pagini: 376
Dimensiuni: 170 x 244 x 21 mm
Greutate: 0.6 kg
Ediția:4th edition
Editura: Kogan Page
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Notă biografică
Ruth Dowson has more than 30 years of experience in events, conferences, seminars and exhibitions in both the public and private sectors. She was previously Senior Lecturer in Events Management at Leeds Beckett University, UK.
Bernadette Albert draws on her extensive experience in managing and advising on international, state, civic and private events. She was previously Senior Lecturer in Events Management at Leeds Beckett University, UK.
Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
Cuprins
Section - 01: Events - the changing environment 1; Section - 02: The event planning model; Section - 03: Research, concept development and feasibility screening; Section - 04: Developing your events programme and content; Section - 05: Venue selection and site planning essentials; Section - 06: Production and operational logistics; Section - 07: Staffing and human resources in events; Section - 08: Drawing in the crowds - marketing events; Section - 09: Finance, budgeting and procurement in events; Section - 10: A practical guide to managing an event on the day; Section - 11: Measuring event success - evaluation insights; Section - 12: Events - the future