Event Planning and Management
Autor Bernadette Albert, Dan Lomax, Ruth Dowsonen Limba Engleză Paperback – 3 dec 2022
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Specificații
ISBN-13: 9781398607101
ISBN-10: 139860710X
Pagini: 360
Dimensiuni: 170 x 244 x 23 mm
Greutate: 0.92 kg
Ediția:3 Revised edition
Editura: Kogan Page Ltd
ISBN-10: 139860710X
Pagini: 360
Dimensiuni: 170 x 244 x 23 mm
Greutate: 0.92 kg
Ediția:3 Revised edition
Editura: Kogan Page Ltd
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Cuprins
Section - 01: Events - the changing environment 1; Section - 02: The event planning model; Section - 03: Research, concept development and feasibility screening; Section - 04: Developing your events programme and content; Section - 05: Venue selection and site planning essentials; Section - 06: Production and operational logistics; Section - 07: Staffing and human resources in events; Section - 08: Drawing in the crowds - marketing events; Section - 09: Finance, budgeting and procurement in events; Section - 10: A practical guide to managing an event on the day; Section - 11: Measuring event success - evaluation insights; Section - 12: Events - the future
Descriere
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Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.