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Essentials of Pricing Analytics: Tools and Implementation with Excel de Erik Haugom

Essentials of Pricing Analytics: Tools and Implementation with Excel: Mastering Business Analytics

Autor Erik Haugom, Per Kristian Alnes
en Limba Engleză Paperback – 23 feb 2026
This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.
Beyond theoretical perspectives, this second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, this updated edition features new content on subscription models, two-sided markets, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.
This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.
Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.
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Specificații

ISBN-13: 9781032989778
ISBN-10: 1032989777
Pagini: 320
Ilustrații: 336
Dimensiuni: 174 x 246 mm
Ediția:2. Auflage
Editura: Taylor & Francis
Colecția Routledge
Seria Mastering Business Analytics

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional Practice & Development

Cuprins

1. Introduction  2. Fundamentals of Price Theory  3. Segmentation and Price Differentiation  4. Break-even Analysis  5. Price Sensitivity and Willingness-to-Pay  6. Empirical Estimations of Price-response Functions  7. Price Optimization  8. Case Study: Optimal Prices of Movie Theatre Tickets  9. Markdown Optimization  10. The Hedonic Pricing Model  11. Revenue Management  12. Big Data and Pricing Analytics  13. Monte Carlo Simulation for Pricing Decisions  14. Conjoint Analysis for Pricing Decisions  15. Acceptance, Ethics and the Law

Notă biografică

Erik Haugom is Professor in Business Administration at the University of Inland Norway.
Per Kristian Alnes is a Senior Researcher at the Eastern Norway Research Institute at the University of Inland Norway.

Recenzii

Praise for the First Edition:
"A refreshingly new approach to the teaching of pricing from a very practical point of view".
Nicholas Perdikis, Professor of International business, Aberystwyth Business School, Aberystwyth University, Wales, UK
"This book explains the impact of pricing on companies’ profit in a highly accessible way. Excel examples help readers to further deepen their understanding of these topics. I highly recommend this book to anybody who wants to learn the basics of pricing analytics in a very short time".
Peter Molnar, Associate Professor at University of Stavanger, Norway
"More and more businesses are embracing analytics. But not everyone can afford a price analytics software. This book is a good way to get started, learn, and practice the pricing fundamentals. The ‘cookbook’ approach breaks down the barriers to getting started. Now every business professional can start answering real pricing questions by using a tool they are familiar with".
Stephan M. Liozu, Chief Value Officer of Thales Group
"Essentials of Pricing Analytics is a valuable and original contribution to the pricing literature. Managers and academics will appreciate up-to-date tools that enable them to estimate demand curves, optimize prices, and increase profits. Highly recommended".
Andreas Hinterhuber, Associate Professor of Marketing, Ca’ Foscari University of Venice, Italy

Descriere

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.