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Epica Book 30: Creative Communications: Epica

Autor Epica Awards
en Limba Engleză Hardback – 7 sep 2017
Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners.

Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
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Specificații

ISBN-13: 9781350010413
ISBN-10: 1350010413
Pagini: 400
Ilustrații: 1000 colour illus
Dimensiuni: 226 x 304 x 32 mm
Greutate: 1.99 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Epica

Locul publicării:London, United Kingdom

Cuprins

Introduction
Foreword
2016 Winners
The Jury
Awards Ceremony
Annual Report
Food & Drink
Consumer Services
Household Products and Services
Public Interest
Health and Beauty
Automotive
Media and Entertainment
Business to Business and Corporate
Radio
Direct Marketing
Media Usage
Branded Content
PR and Promotions
Craft and Imagery
Design
Interactive
Integrated

Recenzii

The Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious.
Work that extended beyond advertising and became part of the cultural conversation.
The Epica Awards have shown that advertisements and art can actually belong together.
The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great.
[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy!
This is the closest you'll get to a 'how to' book on creative advertising.
A great journalist is unbiased and a great journalist cares deeply. What better group of people to judge an advertising show?
When a number of other awards shows are done and dusted, a palpable excitement still hangs in the air as we seek something stellar: that's the Epica Awards
Work that points the way to the advertising of tomorrow