Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations
Autor Derek Moscatoen Limba Engleză Hardback – 15 dec 2023
Drawing on the history of the environmental movement, as well as case studies and organizational profiles, this textbook helps students make the most of media relations, stakeholder engagement, persuasion, and visual media techniques to further environmental advocacy goals. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
Within the chapters, students will find:
Case studies and organizational profiles
Discussion Questions
Lists of Keywords and Key Events, Locations, and Organizations
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 171.20 lei 6-8 săpt. | |
| Bloomsbury Publishing – 15 dec 2023 | 171.20 lei 6-8 săpt. | |
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| Bloomsbury Publishing – 15 dec 2023 | 399.79 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781538152287
ISBN-10: 1538152282
Pagini: 232
Ilustrații: 1 b/w illustration; 45 b/w photos; 4 tables
Dimensiuni: 159 x 239 x 20 mm
Greutate: 0.48 kg
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield Publishers
Locul publicării:New York, United States
ISBN-10: 1538152282
Pagini: 232
Ilustrații: 1 b/w illustration; 45 b/w photos; 4 tables
Dimensiuni: 159 x 239 x 20 mm
Greutate: 0.48 kg
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield Publishers
Locul publicării:New York, United States
Cuprins
Introduction
Chapter 1: Historic Milestones and Trailblazers
Chapter 2: Opinion Leadership
Chapter 3: Public Relations and Advocacy
Chapter 4: Persuasion and Visual Rhetoric
Chapter 5: Ethics
Chapter 6: Public Scoping and Engagement
Chapter 7: Media Relations
Chapter 8: Advanced Writing and Visual Tactics
Chapter 9: Digital Environmentalism
Chapter 10: Corporate Social Responsibility
Chapter 11: Community, Accessibility, and Diversity
Chapter 12: International Communication
Chapter 13: Greening the Field: Communication and Sport
Chapter 14: Populism
References
Index
About the Author
Chapter 1: Historic Milestones and Trailblazers
Chapter 2: Opinion Leadership
Chapter 3: Public Relations and Advocacy
Chapter 4: Persuasion and Visual Rhetoric
Chapter 5: Ethics
Chapter 6: Public Scoping and Engagement
Chapter 7: Media Relations
Chapter 8: Advanced Writing and Visual Tactics
Chapter 9: Digital Environmentalism
Chapter 10: Corporate Social Responsibility
Chapter 11: Community, Accessibility, and Diversity
Chapter 12: International Communication
Chapter 13: Greening the Field: Communication and Sport
Chapter 14: Populism
References
Index
About the Author
Recenzii
Getting the story straight in the hot field of ESG is as difficult as it is important. In this textbook, Moscato offer a methodological treatment of the subject, combining analysis, case studies, study questions, key terms, and bibliographies. Moscato's chapter on "greenwashing" is particularly good, both up-to-date and savvy, showing his awareness of the tricks of the trade, even as he lays out formulas for press releases, digital marketing content, campaign building, and even internal communications. The book also offers a valuable how-to component for students who want to enter the press office right away rather than follow the old path from journalism to flak. Admirably, Moscato takes a direct approach to ethics in its own chapter, showing his keen sense of how "advocacy, persuasion, and public relations" play out in the real world, where these matters are parts of an organization's profitability because they involve stock prices through socially responsible investing. This guide will be of use in advanced journalism and marketing classes. Recommended. Advanced undergraduates through faculty; professionals.
Derek Moscato has a strong historical and contemporary command of strategic environmental communication. Each chapter has clear learning objectives and an abundance of case studies to equip readers with the knowledge required to specialize in this field. Readers will learn about environmental strategies and tactics through engaging narratives. Foundational concepts are weaved throughout the book as an anchor for the strategies presented in this book. This book is a must-read for aspiring environmental communicators.
Derek Moscato's convincing and urgent message in this vital text is at once resourceful and compelling. Especially appropriate for public relations students, this book's messages, strategies and best practices ought to be embraced by all manner of media scholars and general readers concerned with the future of our planet. Using case studies, history, and finely resourced scholarship, Moscato has crafted a book that is elegant, direct, and extraordinarily well timed. Pay heed.
Moscato presents the most comprehensive account of persuasive environmental communication for current and future practitioners. He weaves together an accessible accounting of the public debates about sustainability and climate change by deftly navigating the historical, ethical, and practical contexts of environmentally centered strategic communication. Scholars and students of persuasion should enrich their understanding of how to communicate sustainability, corporate social responsibility, climate science, visual rhetoric, and environmentally focused media relations by reading this book. This is the right book for the right moment in global environmental communication history.
Humanity faces an existential crisis due to wanton irresponsibility and blatant environmental vandalism. In Environmental Strategic Communication, Derek Moscato helps prepare the next generation to set things right and promote conscientious environmental advocacy. Interesting themes discussed include modern strategic environmentalism, opinion leadership, environmental ethics, and responsible public relations practice.
Not only do I recommend this book for valuable insight into environmental communication, but I plan on including "Environmental Strategic Communication" as a required reading when I teach my next academic class on environmental risk communication.
Derek Moscato has a strong historical and contemporary command of strategic environmental communication. Each chapter has clear learning objectives and an abundance of case studies to equip readers with the knowledge required to specialize in this field. Readers will learn about environmental strategies and tactics through engaging narratives. Foundational concepts are weaved throughout the book as an anchor for the strategies presented in this book. This book is a must-read for aspiring environmental communicators.
Derek Moscato's convincing and urgent message in this vital text is at once resourceful and compelling. Especially appropriate for public relations students, this book's messages, strategies and best practices ought to be embraced by all manner of media scholars and general readers concerned with the future of our planet. Using case studies, history, and finely resourced scholarship, Moscato has crafted a book that is elegant, direct, and extraordinarily well timed. Pay heed.
Moscato presents the most comprehensive account of persuasive environmental communication for current and future practitioners. He weaves together an accessible accounting of the public debates about sustainability and climate change by deftly navigating the historical, ethical, and practical contexts of environmentally centered strategic communication. Scholars and students of persuasion should enrich their understanding of how to communicate sustainability, corporate social responsibility, climate science, visual rhetoric, and environmentally focused media relations by reading this book. This is the right book for the right moment in global environmental communication history.
Humanity faces an existential crisis due to wanton irresponsibility and blatant environmental vandalism. In Environmental Strategic Communication, Derek Moscato helps prepare the next generation to set things right and promote conscientious environmental advocacy. Interesting themes discussed include modern strategic environmentalism, opinion leadership, environmental ethics, and responsible public relations practice.
Not only do I recommend this book for valuable insight into environmental communication, but I plan on including "Environmental Strategic Communication" as a required reading when I teach my next academic class on environmental risk communication.