Entrepreneur and Small Business Problem Solver
Autor William A Cohenen Limba Engleză Paperback – noi 2005
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Specificații
ISBN-13: 9780471692836
ISBN-10: 0471692832
Pagini: 432
Dimensiuni: 191 x 235 x 23 mm
Greutate: 0.81 kg
Ediția:3rd edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471692832
Pagini: 432
Dimensiuni: 191 x 235 x 23 mm
Greutate: 0.81 kg
Ediția:3rd edition
Editura: Wiley
Locul publicării:Hoboken, United States
Cuprins
Chapter 1: So You Want to Go into Business for Yourself. SECTION I: FINANCIAL PROBLEM SOLVING. Chapter 2: What You Need to Know about the Legal Aspects of Going into Business. Chapter 3: Sources of Capital and How to Get a Loan. Chapter 4: Business Insurance--What You Need and What You Do Not Need. Chapter 5: Financial Management. Chapter 6: Credit in Today's Economy: When to Give Credit and How to Collect Money Owed You. Chapter 7: Record Keeping Is Vital--What Records You Need and How to Keep Records Easily. Chapter 8: Doing Marketing Research: Easily, Quickly, and Profitably. SECTION II: MARKETING PROBLEM SOLVING. Chapter 9: How to Find and Introduce a New Product or Service. Chapter 10: How to Price Your Products and Services for Maximum Prof its. Chapter 11: How to Build Your Business with Advertising and Publicity. Chapter 12: How to Sell and Build Your Own Sales Organization. Chapter 13: How to Make Money with Trade Shows. Chapter 14: Making Money with E-Commerce. Chapter 15: How to Develop a Marketing/Business Plan. SECTION III: MANANAGEMENT PROBLEM SOLVING. Chapter 16: Protecting Your Ideas. Chapter 17: How to Recruit and Hire New Employees. Chapter 18: How to Manage Your Most Valuable Resource: People. Chapter 19: How to Avoid Getting Ripped Off. Chapter 20: How to Use the Computer and Advanced Technologies to Stay Ahead of the Competition. APPENDIX: Useful Internet Sites for Entrepreneurs and Small Businesses. INDEX.
Descriere
A classic, comprehensive guide for small business owners, The Entrepreneur and Small Business Problem Solver, Third Edition helps actual and aspiring entrepreneurs make their business a success. This new revision covers the latest changes in tax law, technology, and government services, as well as new chapters on Internet marketing and e-commerce.