The new text book presented to the readers - Enterprise Strategy: New Horizon, is designed for America readers on the enterprise strategy management in updated content in English. The text book is for the people in different fields such as business, education, academy, publishing etc., who are seeking a comprehensive and deep understanding of China, knowing China and studying Chinese enterprise strategy management. The book applies the popular and simple language, the typical and vivid Chinese cases to illustrate in system the basic theory and basic method of modern enterprise strategy management overview, strategy factors, strategy content, strategy nature, strategy core, strategy thinking, strategy types, strategy format, strategy principle, strategy establishment, strategy implementation, strategy assessment, strategy control and strategy change etc. At the same time, the book also makes deep research on the frontier issue in the enterprise strategy management field - red ocean strategy and blue ocean strategy.