Transport Services Management in Africa
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Introduction to Advertising: Understanding and Managing the Advertising Process
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Green Marketing in Emerging Economies
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Qualitative Research for a Digital World
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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
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Understanding the Higher Education Market in Africa
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Strategic Marketing of Higher Education in Africa
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Emotional Appeals in Advertising Banking Services
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Higher Education Marketing in Africa: Explorations into Student Choice
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21 mai 2021
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Brand Management: An Introduction through Storytelling
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Green Marketing in Emerging Markets
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Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives
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