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Emerging Markets de Robert Grosse

Emerging Markets

Autor Robert Grosse
en Limba Engleză Paperback – noi 2015
This practical book identifies the opportunities and threats that emerging markets offer to established businesses and presents a value chain network model for strategic advantage.
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Livrare economică 26 iunie-10 iulie

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Specificații

ISBN-13: 9780749474492
ISBN-10: 0749474491
Pagini: 272
Dimensiuni: 170 x 244 x 15 mm
Greutate: 0.48 kg
Editura: Kogan Page

Cuprins

Chapter - 01: Introduction; Chapter - 02: Why emerging markets are the place to be; Chapter - 03: The time horizon; Chapter - 04: What is the challenge from emerging markets?; Chapter - 05: Competing in emerging markets; Chapter - 06: Competitive strategies of firms in China: MNEs, SOEs and private firms; Chapter - 07: Emerging market MNEs competing in industrial countries and globally; Chapter - 08: Innovation is key; Chapter - 09: Large, small, family-owned and state-owned companies from emerging markets; Chapter - 10: Conclusions