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Embedded Finance de Scarlett Sieber

Embedded Finance

Autor Scarlett Sieber, Sophie Guibaud
en Limba Engleză Hardback – 24 mai 2022

După parcurgerea acestui volum, veți fi capabili să identificați și să implementați strategii de integrare a serviciilor financiare direct în modelul de business al oricărei companii, transformând interacțiunea cu clientul dintr-o simplă tranzacție într-un ecosistem de loializare. Notăm cu interes modul în care Scarlett Sieber și Sophie Guibaud definesc conceptul de 'embedded finance' nu doar ca pe o inovație tehnologică, ci ca pe o revoluție structurală care depășește faza neobăncilor digitale. Ca și Brett King în Bank 4.0, autoarele distilează experiența reală în principii acționabile, demonstrând cum sectorul bancar se mută din instituții fizice direct în codul software al platformelor pe care le folosim zilnic. Suntem de părere că forța acestei lucrări rezidă în analiza pragmatică a modului în care giganți precum Amazon sau Shopify au început deja să ofere soluții de plată și creditare 'la punctul de context', eliminând fricțiunile tradiționale. Cartea oferă o structură clară asupra lecțiilor învățate de primii jucători din piață și trasează rolul viitor al băncilor într-o lume unde brandurile de retail devin furnizori de servicii financiare. Tonul este unul direct și strategic, axat pe generarea de noi fluxuri de venituri și pe utilizarea datelor pentru o vizibilitate sporită asupra comportamentului de consum.

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Specificații

ISBN-13: 9781119891055
ISBN-10: 1119891051
Pagini: 256
Dimensiuni: 163 x 234 x 22 mm
Greutate: 0.53 kg
Editura: Wiley
Locul publicării:Hoboken, United States

De ce să citești această carte

Această carte este esențială pentru liderii de business și antreprenorii care doresc să înțeleagă cum pot monetiza loialitatea clienților prin servicii financiare integrate. Veți câștiga o viziune clară asupra viitorului plăților și creditării, învățând cum să poziționați o companie non-financiară în centrul ecosistemului fintech. Este ghidul strategic necesar pentru a nu fi lăsați în urmă de transformarea digitală a banilor.

Despre autor

Scarlett Sieber și Sophie Guibaud sunt voci autoritare în ecosistemul fintech global, cu o experiență vastă în transformare digitală și strategie bancară. Scarlett Sieber a ocupat funcții de conducere în instituții financiare majore și este recunoscută pentru expertiza sa în inovarea modelelor de business. Sophie Guibaud este pionier în spațiul 'Banking-as-a-Service' în Europa, contribuind direct la creșterea unora dintre cele mai de succes platforme financiare actuale. Împreună, acestea combină viziunea strategică americană cu rigoarea reglementărilor europene.

Descriere

Sieber and Guibaud provide a comprehensive outlook of the highly anticipated concept of embedded finance and the opportunity it brings to the multitude of players who will have tangible overlap with financial services They highlight the Big Tech companies (Amazon, Google, etc.) and their customers as they have the largest scale but also explore other companies across industries who will benefit from the shift to embedded finance.

Embedded Finance is a rather new trend which makes now the perfect time to share the story as it is clear that it is here to stay and will revolutionize the future of the movement of money across sectors as we know it. Over the last decade plus, a first wave of Fintechs (startups entering financial services) have entered the space to launch vertical financial services resulting in the “unbundling of the bank”. Shortly after, neobanks (or digital-only banks) were launched, aiming at providing a different approach to banking than what traditional banks offered, by being digital first, and focusing on solving the banking problems or specific target segments (startups, small businesses, students, expats, migrants,...). Those services were the beginnings of a powerful wave, embedded finance.

Embedded finance is different because it enables companies across industries (think everything from retailers like grocery to car auctions), with existing audiences, to cater to their customers’ financial needs at the point of context. It is an enabler to new revenue streams, engagement and better visibility on data. Most importantly, it equips tech, brands and retailers with the ability to provide a banking and payments experience to their end-customers in a seamless, convenient, and authentic way by providing accounts and loans when they need it most, naturally integrated into the experience.

Furthermore, while embedded finance has already gained traction within the digital first world (Vertical software-as-a-service players such as Shopify and Digital Platforms such as Grab), we are just at the beginning of this movement as embedded finance will also enable brands and retailers to provide powerful offline experiences based on ubiquitous payments and finance at the point of use (Amazon Fresh payment-less grocery store in the UK). This new trend will have a strong societal impact, specifically on how consumers experience banking but also on banks’ business models moving forward.

There are multiple stakeholders who are actively participating in this revolution, including banks, technology players, fintechs, brands, consulting companies, regulators- all for the benefit of the customer. Given what is at stake, embedded finance should be a priority on their strategic agenda.

We are on a mission to demonstrate that big tech companies and brands more broadly can and will become a monumental part of the fintech community.

Embedded Finance will focus on providing our readers (as outlined below) everything they need to know about this evolving trend,  lessons learned from early players, who are the enablers today globally, what role the banks will play, and how embedded finance will impact the future as we know it - for consumers and society as a whole.

Notă biografică

SCARLETT SIEBER is Chief Strategy and Growth Officer at Money20/20, the fintech industry's largest gathering place globally. She is a Senior Advisor to NASA and has a decorated career spanning across financial services and technology. She is a regularly invited contributor to Forbes and The Financial Brand. SOPHIE GUIBAUD is the co-founder and Chief Commercial and Growth Officer at Fiat Republic, a compliance-first banking and payments API for crypto platforms. She has been a trailblazer of embedded finance, having spent the last ten years designing and executing the go-to market strategy of Banking-as-a-Service and embedded finance propositions in several industries.

Descriere scurtă

Embedded finance is here and having global impact. Are you ready for it? In Embedded Finance: When Payments Become An Experience, veteran growth strategists, entrepreneurs, and fintech disruptors Scarlett Sieber and Sophie Guibaud deliver a thought-provoking and page-turning discussion on the most impactful and exciting trend of fintech yet: embedded finance. In the book, you'll explore the past, present, and future of fintech, from how embedded finance is being leveraged today by industry heavyweights like Google and Amazon to supercharge their customers' experience to the offerings of smaller, niche players who stand poised to dominate their own corners of the market as their answer unmet customers' needs. The authors present: * Practical examples around the world of how embedded finance is being used today by technology companies and brands to redefine our online and offline retail experiences as we know them * The key trends, players, and technologies that are paving the way for embedded finance to take a dominant position in our lives * The role, opportunities, and strategies for banks, technology companies and brands, providing them with all necessary tools to define their own embedded finance strategy * The impact of embedded finance on society, consumers, companies, and the economy as a whole, highlighting the dominant force that is embedded finance for our future * An exciting view of how our day-to-day lives will look like in 2030, powered by embedded finance An indispensable and eye-opening exploration of one of the most exciting and influential technologies in development today, Embedded Finance details a revolution in financial services, banking, and technology that has already begun. Are you ready?