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Economics de Stephen Ison

Economics

Autor Stephen Ison, Stuart Wall
en Limba Engleză Paperback – 19 oct 2006

Recomandăm acest volum studenților la business, tinerilor antreprenori și cursanților MBA care au nevoie de o bază solidă, dar rapid de asimilat, în științele economice. Observăm că Economics, scris de Stephen Ison și Stuart Wall, elimină surplusul teoretic întâlnit adesea în manualele academice voluminoase, oferind în schimb o structură densă și aplicată. Subliniem faptul că textul reușește să mențină un echilibru riguros între secțiunile de micro și macroeconomie, fiind conceput special pentru un curs de un singur semestru unde eficiența este prioritară. Ca și Dean Garratt în Economics for Business, autorii distilează experiența reală în principii acționabile, însă Stephen Ison plasează un accent mult mai puternic pe mecanismele de autoevaluare. Cartea se distinge prin volumul impresionant de material de testare: întrebările nu sunt simple formalități, ci instrumente care forțează cititorul să aplice imediat teoria în scenarii economice concrete. Stilul narativ este susținut de ilustrații și studii de caz care transformă conceptele abstracte în realități de piață vizibile. Spre deosebire de Microeconomics with Connect Plus, Global Edition de Campbell R Mcconnell, care oferă o perspectivă extinsă pe parcursul mai multor ediții de piață, lucrarea de față rămâne un ghid compact și direct, ideal pentru cei care vor să înțeleagă 'cum funcționează economia' fără a se pierde în detalii colaterale.

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Specificații

ISBN-13: 9780273681076
ISBN-10: 0273681079
Pagini: 568
Ilustrații: illustrations throughout
Dimensiuni: 185 x 242 x 24 mm
Greutate: 0.93 kg
Ediția:Nouă
Editura: Pearson Education
Locul publicării:Harlow, United Kingdom

De ce să citești această carte

Această carte este esențială pentru oricine are nevoie de o alfabetizare economică rapidă și pragmatică. Cititorul câștigă capacitatea de a interpreta indicatorii macroeconomici și de a înțelege dinamica microeconomică a prețurilor și cererii. Este un instrument de lucru care prioritizează rezultatele la examene și aplicabilitatea în mediul de afaceri, oferind cele mai variate exerciții de verificare din categoria sa.

Descriere

Economics 4th edition  is a concise introduction to the core principles of economics, aimed at students taking their first, and probably only, one semester course in Economics.  These students may be taking a business related degree, or may be from other degree schemes in the university taking a service course in Introductory Economics. 
There is a balanced split between the micro and macro economics section and the use of case studies and numerous examples makes this a lively little book for the reader. The real difference that this book offers the student is the amount and variety of questioning material that will really test their understanding.
 

Cuprins

THE NATURE OF ECONOMICS
1. THE SUBJECT MATTER OF ECONOMICS
PART ONE: MICROECONOMICS 
2. DEMAND, SUPPLY AND MARKET EQUILIBRIUM
3. ELASTICITY
4. CONSUMER THEORY
5. PRODUCTION AND COSTS
6. THEORY OF THE FIRM: PERFECT COMPETITION AND MONOPOLY
7. THEORY OF THE FIRM: MONOPOLISTIC COMPETITION AND OLIGOPOLY
8. WAGES, RENT AND PROFIT
9. REGULATION, DEREGULATION AND COMPETITION
10. THE ENVIRONMENT

PART TWO: MACROECONOMICS
11. NATIONAL INCOME AND ITS DETERMINATION
12. PUBLIC EXPENDITURE, TAXATION & FISCAL POLICY
13. MONEY, FINANCIAL INSTITUTIONS AND MONETARY POLOICY
14. EXCHANGE RATES & THE BALANCE OF PAYMENTS
15. UNEMPLOYMENT AND INFLATION
16. INTERNATIONAL TRADE, INTERNATIONAL INSTITUTIONS & GLOBALISATION
17. ECONOMIC INTEGRATION & THE EUROPEAN UNION
18. GROWTH, SUSTAINABLE DEVELOPMENT & THE LESS DEVELOPED COUNTRIES

Textul de pe ultima copertă

Economics, fourth edition, provides an introduction to the core principles of economics. Extensively revised, updated and redesigned, this edition continues to provide simple and clear explanations making it easy for non-specialist students taking economics for the first time, either as part of a degree or professional qualification, to get to grips with the main concepts, theories and applications of macro and micro economics.
Completely redesigned, the fourth edition includes the following key features.
·        Learning objectives to start, and key points to end, provide a framework for learning.
·        Pause for thought boxes stimulate thinking and discussion.
·        Boxed examples and mini case studies (with questions) relate the theory to real-world situations.
·        Key terms in the margins provide clear definitions in context.
·        A wealth of progress and review questions including MCQs, data response questions, true/false questions and essay questions for students to test their own understanding. 
·        Major case studies with questions to consolidate learning.
·        Further reading and web references provide guidance for those wanting to extend their knowledge in each topic area.
·        Answers to some questions appear at the end of the book while others can be accessed on the companion website.
·        New chapters on the European Union and on the Economics of Developing Countries provide a topical update.
Access www.pearsoned.co.uk/ison for guidance on pause for thoughts, essay question advice, responses to case studies, and answers to progress and review questions.
The authors
 
Stephen Ison is a Senior Lecturer in Transport Studies within the Transport Studies Group, Department of Civil and Building Engineering at Loughborough University.
 
Stuart Wall is Professor of Business and Economics Education in the Ashcroft International Business School, Anglia Ruskin University
 
 

Caracteristici

·         Simple and clear explanations of key economic ideas make it easy for a student taking economics for the first time to get to grips with.
·         Clear and well explained diagrams to aid understanding of key theories.
·         Cases and exercises help students to make the connection between theory and real life as well as practice what they are learning.

Caracteristici noi

  • Micro section reorganised and revised giving students a clearer picture.
  • New co-author - Stuart Wall - has completely revised the macroeconomics section of the book (chapters 11 to 18) to help students’ understanding.
  • 2 New chapters on the European Union and the Economics of developing countries keeps students abreast of what is happening outside the UK.
  • New structure to each chapter to help students navigate more easily including:
    • Chapter Learning objectives
    • Key points - summarise the chapter
    • Key terms - highlighted in the text with margin note definitions
    • Glossary
  • Pause for thought boxes - help students reflect and check their understanding
  • Boxed examples and mini case studies illustrate the theory.
  • Packed with more end of chapter self check questions to test students understanding.  Each chapter has a selection of  questions including:
    • MCQ's;
    • Case study Questions;
    • True/False;
    •  Essay;
    • Matching Pairs Q's;
    • Matching terms Q's;
    • Data response Q's.