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Ecommerce Reimagined de Sharon Gai

Ecommerce Reimagined

Autor Sharon Gai
en Limba Engleză Paperback – 30 mar 2023
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
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  Palgrave MacMillan – 30 mar 2023 28688 lei  6-8 săpt.
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Specificații

ISBN-13: 9789811900051
ISBN-10: 9811900051
Pagini: 188
Ilustrații: XVI, 172 p. 82 illus., 80 illus. in color.
Dimensiuni: 148 x 210 x 11 mm
Greutate: 0.25 kg
Ediția:1st ed. 2022
Editura: Palgrave MacMillan
Locul publicării:Singapore, Singapore

Cuprins

1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

Notă biografică

Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

Textul de pe ultima copertă

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

Caracteristici

Offers insights into Chinese ecommerce Provides a helpful set of business strategies Gives a sense of the role ecommerce will play in Chinese consumer economics