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Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation

Autor Peter Baines
en Paperback – 19 mai 2015

Can an organisation's corporate social responsibility program both improve the lives of the community and grow a bottom line?

Doing Good by Doing Good offers a proven plan for implementing an effective strategy that can help organisations transform the communities they work with, while also bringing innovation and growth to their business.

Filled with illustrative case studies from organisations around the globe, it shows how these companies have increased morale and engagement, improved brand awareness, engaged new customers and delivered strong economic returns.

This book will help readers:

  • understand the concept of shared value and recognise why corporate philanthropy is no longer enough
  • evaluate the current landscape to define an effective strategy that promotes better business and makes a real impact
  • identify the hard and soft key performance indicators that help keep your program on track
  • gain insight into each step of the process, from interest to implementation.

Doing Good by Doing Good presents a fool-proof plan for building a corporate social responsibility strategy that can effectively balance consumers' expectations around giving back to the community and shareholders' demands to see dividends soar.

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Specificații

ISBN-13: 9780730314844
ISBN-10: 0730314847
Pagini: 256
Dimensiuni: 171 x 227 x 18 mm
Greutate: 0.51 kg
Editura: Wiley
Locul publicării:Melbourne, Australia

Public țintă

There are three main audiences to whom this book will appeal:
  1. Business Sector.  Large and trending towards medium sized organisations, who have a desire to actively play within this space.
  2. Charity and the NFP Sector. There exists 600,000 NFP or charities in Australia. 
  3. The Socially Aware.  There is growing appetite by those who have a heightened level of social awareness, of doing business with people and companies who are engaging with their communities other than just to build profits from them.

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