Great beginner's resource. This book blends personal development and human potential concepts with copywriting, to give the reader deeper insights required to create their own versions of prosperous copy. Because beyond the tools, techniques, and "hot to" texts out there in the market, this book is about giving the reader as many useful mindset distinctions to help them along their way. It is useful for aspiring COPYWRITERS and BUSINESS OWNERS who want to get an appreciation of it so they can oversee any copy works they outsource.