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Digital Marketer de Betsy Aoki

Digital Marketer: BCS Guides to IT Roles

Autor Betsy Aoki
en Limba Engleză Paperback – 11 noi 2018
This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career.
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Specificații

ISBN-13: 9781780174006
ISBN-10: 1780174004
Pagini: 160
Dimensiuni: 129 x 198 x 13 mm
Greutate: 0.21 kg
Editura: British Informatics Society Ltd
Seria BCS Guides to IT Roles

Notă biografică

Eileen Brown is CEO of Amastra, a media strategy consultancy. She is the author of the BCS book 'Working the Crowd', a writer on innovation and social business for ZDNet and an international speaker on the Internet of Things, media, online branding, and women in technology. Betsy Aoki is a Senior Technical Program Manager for metrics at Hulu and has previously worked as a Senior Program Manager for Bing and social media at Microsoft. Betsy has been named by ZDNet's Mary Jo Foley as one of Microsoft's Women Worth Watching, and has been listed as one of biztechtoday's top 25 influential business women of Seattle on Twitter.