This book provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the heritage sector. Currently, there is little professional training for digital content, and while the Internet holds advice, it isn't specific to the sector and the digital landscape changes rapidly. Focusing on how digital content can positively impact the sector, it addresses four main points:

• the discoverability of museums through digital content;
• the usability of the digital spaces for audience users; and
• how heritage institutions can produce creative content and rely on storytelling to build a loyal audience.

The breadth of digital content is covered – from social media and website design to blog posts, content strategy, and surveys – with the aim of helping institutions increase their visibility, develop their audiences, and meet user needs. Packed with tips, templates, and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.