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Digital Broadcasting: An Introduction to New Media: Bloomsbury New Media Series

Autor Jo Pierson, Joke Bauwens
en Limba Engleză Paperback – 23 apr 2015
Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.
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  Bloomsbury Publishing – 23 apr 2015 22866 lei  6-8 săpt.
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Specificații

ISBN-13: 9781847887405
ISBN-10: 1847887406
Pagini: 176
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.28 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Seria Bloomsbury New Media Series

Locul publicării:London, United Kingdom

Cuprins

Chapter 1: Introduction
Chapter 2: A Short History of Broadcasting
Chapter 3: The Broadcasting Industry
Chapter 4: Production in the Digital Era
Chapter 5: Channels in the Digital Era
Chapter 6: Audiences in the Digital Era
Chapter 7: Rethinking Digital Broadcasting and New Media

Recenzii

A concise but wide-ranging introduction to the changes in broadcasting associated with digitization ... [and] an excellent starting point for discussions with students.
This accessible, incisive and well-structured book cleverly summarizes and synthesizes key debates around 'broadcasting' in a digital age.
Digital Broadcasting provides a much needed comprehensive overview of a rapidly evolving television landscape. Finally, here is a book that lucidly explains the technical and economic aspects of digital broadcasting, but also pays attention to the changing dynamics between producers, audiences and the industry. Jo Pierson and Joke Bauwens have a keen eye for complexity but are doing students (and lecturers) a great service by providing so many clarifying examples. I greatly recommend this books to all students in media and communication.
This is a welcome, timely and extremely accessible account on digital broadcasting. Based on their detailed knowledge of the field, Pierson and Bauwen have written an impressive book, placing digital broadcasting in an interdisciplinary and international analytic framework, providing an up-to-date critical analysis of the evidence so far and the prospects of digital broadcasting. The authors examine digital broadcasting as a multifaceted issue, delving into technological, political, economic, social and cultural developments and assessing the implications for the processes of production, distribution, consumption and use. The book is required reading for students, policy makers, media professionals and citizens concerned about media evolutions and changes in broadcast media.