Developing International Strategies
Autor Rudolf Grünig, Dirk Morschetten Limba Engleză Hardback – 21 sep 2016
After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.
The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
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Specificații
ISBN-13: 9783662531228
ISBN-10: 3662531224
Pagini: 236
Ilustrații: XVIII, 218 p. 93 illus.
Dimensiuni: 160 x 241 x 19 mm
Greutate: 0.47 kg
Ediția:2nd edition 2017
Editura: Springer
Locul publicării:Berlin, Heidelberg, Germany
ISBN-10: 3662531224
Pagini: 236
Ilustrații: XVIII, 218 p. 93 illus.
Dimensiuni: 160 x 241 x 19 mm
Greutate: 0.47 kg
Ediția:2nd edition 2017
Editura: Springer
Locul publicării:Berlin, Heidelberg, Germany
Cuprins
Introduction.- Internationalization: Facts and Figures About Internationalization at the Macro Level.- Facts and Figures About Internationalization at the Company Level.- Reasons of the Internationalization of Companies.- Generell Strategic Planning and Its Importance for Going International.- General Strategic Planning as the Starting Point for Going International for New Markets.- General Strategic Planning as the Starting Point for Going International for Production and Sourcing.- Going International for New Markets: Overview of the Planning Process for Going International for New Markets.- Determining the Target Markets.- Determining the Market Entry Modes.- Developing the Strategy and the Project Plans.- Going International for Production and Sourcing: Overview of the Planning Process for Going International for Production and Sourcing.- Determining a Framework for Going International for Production and Sourcing.- Determining Suitable Location - Operation Mode Combinations.- Developing the Strategy and the Project Plans.- Strategic Challenges of International Companies: Determining the Generic International Strategy.- Determining the Differentiation-Standardization Level of the Market Offer.- Determining the Operations Strategy.
Notă biografică
Rudolf Grünig is Professor of Management at the University of Fribourg. He is board member and consultant of large and medium-sized Swiss companies. He is lecturer for strategy in executive programs and Adjunct professor at the Swiss Finance Institute. From 2006 to 2009 he was commander of an infantry brigade of the Swiss Army.
Richard Kühn is Professor emeritus. He is former director of the Institute of Marketing and Management at the University of Bern. From 1970 to 2019 he was board member of important Swiss companies and consultant in the field of marketing and strategic management. He is founder and director of different executive education programs in the field of marketing and strategic management as well as long-standing member of the Competition Commission of Switzerland.
Dirk Morschett is Professor of International Management at the University of Fribourg and director of the Centre for European Studies. He is lecturer in executive education programs and strategy trainings and consultant of large and medium-sized Swiss companies, particularly in retailing and consumer goods industry.
Textul de pe ultima copertă
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.
After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.
The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.
The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
Caracteristici
Offers comprehensive guidance for strategic planning and internationalization Provides hands-on recommendations for developing strategies and implementation program Explains step-by-step planning processes Includes numerous examples and companies' best practices