Cantitate/Preț
Produs

Designing Service Processes to Unlock Value

Autor Joy M. Field
en Limba Engleză Paperback – 16 noi 2012
The service process design landscape is changing, with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design configurations are being enabled, to a large extent, by technology-driven service innovations, and tasks previously performed by the service provider may now be performed by either the customer or service provider. As a result, customers are taking a more active role in the service delivery process, not only through self-service but by providing information to the service provider to create a more personalized service experience. In addition, as the options for "who does what" in the service processes expand, issues such as enabling customers to perform desired activities, relieving customers of undesired tasks, and determining "who should do what" become more and more critical. Although the recent trend has been toward increasing levels of self-service, service providers are finding that "super service" offerings, an opposite trend in which the service provider performs most of service tasks with little effort required by the customer, are also part of the expanded set of options in the emerging service process landscape. With the growing number of alternatives for designing service processes and determining who performs the various service tasks, service performance outcomes are increasingly dependent on the physical, skills, and knowledge resources of both the service provider and customer.Service Process Design for Value Co-Creation explores how the integration of service provider and customer resources co-creates value, how service processes can be designed to leverage and "unlock" the capabilities embedded in these resources, and how the task boundary between the service provider and customer can be shifted to realize even greater value.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (2) 10101 lei  3-5 săpt.
  McGraw Hill Education – 16 noi 2012 10101 lei  3-5 săpt.
  Business Expert Press – 21 oct 2024 18413 lei  3-5 săpt.

Preț: 10101 lei

Nou

Puncte Express: 152

Preț estimativ în valută:
1787 2085$ 1562£

Carte disponibilă

Livrare economică 26 decembrie 25 - 09 ianuarie 26

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781606493045
ISBN-10: 1606493043
Pagini: 154
Ilustrații: Illustrations
Dimensiuni: 154 x 229 x 10 mm
Greutate: 0.23 kg
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United Kingdom