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Der Kapitalismus entdeckt das Volk: Wie die deutschen Großbanken in den 1950er und 1960er Jahren zu ihrer privaten Kundschaft kamen: Schriftenreihe der Vierteljahrshefte für Zeitgeschichte, cartea 108

Autor Simon Gonser
de Mixed media product – 2 sep 2014
For a long time, big banks had little interest in having workers or employees as their customers. Only in the aftermath of the German Economic Miracle did Deutsche Bank, Dresdner Bank, and Commerzbank begin wooing the “common people” and their savings with new financial products. But were the big banks the real driving forces behind this change or were the banks being impelled by the dawn of a new dynamic epoch?
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Specificații

ISBN-13: 9783110362961
ISBN-10: 3110362961
Ilustrații: Includes a print version and an ebook
Ediția:
Editura: De Gruyter Oldenbourg
Seria Schriftenreihe der Vierteljahrshefte für Zeitgeschichte

Locul publicării:Berlin/Boston

Notă biografică

Simon Gonser,Kreisarchiv Rems-Murr-Kreis, Waiblingen.