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Democracy in Decline: Rebuilding its Future

Autor Philip Kotler
en Limba Engleză Paperback – iul 2016
An examination by the 'father of modern marketing' into how well  a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions on how we can all do our bit to bring about positive change.
At a time where voting systems are flawed, fewer vote, major corporations fund campaigns and political parties battle it out, democracies are being seriously challenged and with that the prospects of a better world for all.

Philip Kotler identifies 14 shortcomings of today’s democracy and proposes potential remedies whilst encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion.
An accompanying website (www.democracyindecline.com) invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
 

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Specificații

ISBN-13: 9781473980501
ISBN-10: 147398050X
Pagini: 224
Dimensiuni: 148 x 210 x 18 mm
Greutate: 0.3 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

This book covers an astonishing range of critical topics in a lively and highly accessible style. With its thought-provoking proposals for progress, it is a great resource for people who want to creatively rethink modern democracy. 
Philip Kotler, author of Democracy in Decline, is a globally recognized marketing guru, developer of cause-related marketing and author of 50 other books. Hundreds of corporations have adopted his strategies of aligning with philanthropic causes and socially responsible policies favored by the growing movements of investors in ethical, "green" and "impact" branded equities.

Hazel Henderson D.Sc.Hon., FRSA, is founder of Ethical Markets Media, LLC and producer of its TV series.


Cuprins

Introduction - Challenges to Democracy in a Changing World
Chapter 1: Why Democracy Isn’t Working Well in the U.S. or Elsewhere - Why Having Elections is Not Enough
Chapter 2: Reforming Elections – Why are Citizens Not Voting?
Chapter 3: Reforming Congress – Why does Congress Perform Poorly?
Chapter 4: Reforming the Executive Branch – Is the President Too Powerful?
Chapter 5: Reforming the Federal Judiciary Process – Is the Judiciary Shaping Legislation?
Chapter 6: Reforming the Federal-States Relationship – Are the States Too Independent?
Chapter 7: Reforming Political Parties – Are the Parties Too Rigid?
Chapter 8: Reforming Foreign Policy Making – Who Should Make Foreign Policy?
Chapter 9: Reforming Government Service - Are Government Employees Efficient and Conscious that they are ‘Public Servants’?
Chapter 10: Leading with Vision and Statesmanship – Isn’t It Time to Re-Create American Democracy?
Chapter 11: Dealing with the Major Unresolved Government Policy Issues


Descriere

An examination by the 'father of modern marketing' into how well  a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions on how we can all do our bit to bring about positive change.
At a time where voting systems are flawed, fewer vote, major corporations fund campaigns and political parties battle it out, democracies are being seriously challenged and with that the prospects of a better world for all.

Philip Kotler identifies 14 shortcomings of today’s democracy and proposes potential remedies whilst encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion.
An accompanying website (www.democracyindecline.com) invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
 
 


Notă biografică

Philip Kotler, is the S. C. Johnson & Son Distin­guished Professor of International Marketing emeritus at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was twice voted Best Business School inBusiness Week¿ssurvey of U.S. business schools. It is also rated Best Business School for the Teaching of Marketing. Professor Kotler has significantly contributed to Kellogg¿s success through his many years of research and teaching there.

He received his master¿s degree at the University of Chicago and his Ph.D. degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler is the author or co-author of 90 books including Marketing Management,the most widely used marketing book in graduate business schools worldwide;Principles of Marketing; Marketing Models;Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Marketing 3.0; Good Works; Market Your Way to Growth; Winning Global Markets; Kotler on Marketing;Confronting Capitalism; Democracy in Decline: and Advancing the Common Good. He has published over 170 articles in leading journals, several of which have received best-article awards.

Professor Kotler was the first recipient of the Distinguished Marketing Educator Award (1985) given by the American Marketing Association (AMA). The European Association of Marketing Consultants and Sales Trainers awarded him their prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2012 he receivedthe William L. Wilkie ¿Marketing for a Better World: Award of the American Marketing Association Foundation (AMAF).¿ In 2014, he was inducted into the AMA Marketing Hall of Fame. He was the first chosen Legend in Marketing and his work was published and reviewed in nine volumes.

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has been chairman of the College of Marketing of the Institute of Management Sciences, director of the American Marketing Association, trustee of the Marketing Science Institute, director of the MAC Group, former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the advisory board of the Drucker Foundation. He has received 22 honorary doctoral degrees from Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, the Catholic University of Santo Domingo, the Budapest School of Economic Science and Public Administration, and several other universities.

He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies and organizations. This experience expands the scope and depth of his programs, enhancing them with an accurate global perspective.