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Decoding the Metaverse de Chris Duffey

Decoding the Metaverse

Autor Chris Duffey
en Limba Engleză Paperback – 28 feb 2023
Get your business involved in the metaverse and learn how to build your company's presence within Web3. Engage with emerging case studies from prominent brands and see the benefits of the metaverse first-hand.
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Specificații

ISBN-13: 9781398609044
ISBN-10: 1398609048
Pagini: 370
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.56 kg
Editura: Kogan Page

Cuprins

Chapter - 00: Introduction; Section - ONE: Decoding the platform; Chapter - 01: Web 1.0, Web 2.0, Web 3.0; Chapter - 02: The Metaverse and Web3; Chapter - 03: Blockchain; Section - TWO: Decoding the experience; Chapter - 04: NFTs; Chapter - 05: Gaming; Chapter - 06: Entertainment; Chapter - 07: Digital fashion; Chapter - 08: Tokenomics; Chapter - 09: 3D worlds; Chapter - 10: Infrastructure: Endpoints, central systems, network, software and AI; Section - THREE: Decoding the imperatives; Chapter - 11: Ethics, privacy, security and standards; Chapter - 12: Connection, unity, and community; Chapter - 13: World of empowerment

Notă biografică

Chris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the enterprise space. Based in New York City, New York, Duffey serves on the Board of Directors for Association of National Advertisers New York (ANA NY) and the Consumer Technology Association's (CTA) Board of Industry Leaders. The author's work has been featured in The Wall Street Journal, The Guardian, Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post and Business Insider. He has been recognized as one of "the industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing" by Business Insider, one of the leading minds in AI by Qualcomm and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Duffey is the author of Superhuman Innovation, also published by Kogan Page.