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Daytime Television Programming de Marilyn J. Matelski

Daytime Television Programming: Routledge Library Editions: Broadcasting

Autor Marilyn J. Matelski
en Limba Engleză Hardback – 22 dec 2023
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
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Specificații

ISBN-13: 9781032621883
ISBN-10: 1032621885
Pagini: 94
Dimensiuni: 156 x 234 mm
Greutate: 0.31 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Broadcasting

Locul publicării:Oxford, United Kingdom

Public țintă

Adult education, General, Postgraduate, Undergraduate Advanced, and Undergraduate Core

Cuprins

1. A Brief History  2. Talk Shows/News Magazines  3. Games Shows  4. Soap Operas  5. Children’s Programming  6. Specialized Fare  7. Putting It All Together

Descriere

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.