Customer Relationship Management in Electronic Markets Autor Gopalkrishnan R. Iyer et al. 7 mai 2004 Hardback Preț: 391.28 lei 43-57 zile
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits Editat de David Bejou et al. 8 dec 2006 Hardback Preț: 1195.05 lei 1457.37 lei 43-57 zile -18%
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits Editat de David Bejou et al. dec 2006 Paperback Preț: 449.33 lei 43-57 zile
The Future of Relationship Marketing Editat de David Bejou et al. 25 mai 2006 Paperback Preț: 395.50 lei 577.39 lei Indisponibil temporar -32%
Internal Relationship Management: Linking Human Resources to Marketing Performance Autor Michael D. Hartline et al. 29 noi 2004 Paperback Preț: 181.26 lei 250.21 lei Indisponibil temporar -28%
Capturing Customer Equity: Moving from Products to Customers Editat de David Bejou et al. 4 aug 2006 Paperback Preț: 350.45 lei 512.27 lei Indisponibil temporar -32%
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation Editat de Lerzan Aksoy et al. 14 feb 2008 Hardback Preț: 974.76 lei 1315.33 lei Indisponibil temporar -26%