Building Strong Brands Autor David A. Aaker 29 apr 2010 Paperback Preț: 65.91 lei 80.05 lei 28-40 zile | 7-13 zile -18%
Strategic Market Management Autor Damien Mcloughlin et al. 26 mar 2010 Paperback Preț: 412.58 lei 509.36 lei 3-5 săpt. | 7-13 zile -19%
Brand Leadership Autor David A. Aaker et al. oct 2009 Paperback Preț: 64.84 lei 79.42 lei 28-40 zile | 7-13 zile -18%
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Autor David A. Aaker 30 apr 2020 Paperback Preț: 142.93 lei 189.78 lei 28-40 zile -25%
Strategic Market Management, 12th Edition Autor Christine Moorman et al. 14 noi 2023 Paperback Preț: 633.59 lei 822.84 lei 3-5 săpt. | 7-13 zile -23%
Marketing Research, Thirteenth Edition Autor David A. Aaker et al. 13 noi 2018 Paperback Preț: 897.89 lei 1166.09 lei 3-5 săpt. | 7-13 zile -23%