Cărți de David A. Aaker

David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of Prophet.

Citește tot Restrânge

Building Strong Brands

Building Strong Brands

De (autor) David A. Aaker

Simon & Schuster

Carte Paperback – 29 Apr 2010

Preț: 58^.82 lei 65^.89 lei

Economic 12-24 apr · Express 29 mar-02 apr

-11%

Developing Business Strategies

Developing Business Strategies

De (autor) David A. Aaker

Carte Hardback – 03 Sep 2001

Preț: 265^.53 lei 371^.94 lei

Economic 05-09 apr

-29%

Brand Equity & Advertising

De (autor) David A. Aaker et al.

Taylor & Francis

Carte Hardback – 17 Aug 2016

Preț: 610^.14 lei 685^.56 lei

Economic 12-24 apr

-11%

Marketing Research

Marketing Research

De (autor) David A. Aaker et al.

Carte Paperback – 04 Dec 2012

Preț: 267^.06 lei 368^.61 lei

Economic 05-09 apr · Express 30 mar-06 apr

-28%

Brand Relevance: Making Competitors Irrelevant

De (autor) David A. Aaker

Carte Hardback – 15 Feb 2011

Preț: 132^.23 lei 141^.45 lei

Economic 05-09 apr · Express 29 mar-02 apr

-7%

Strategic Market Management

Strategic Market Management

De (autor) David A. Aaker et al.

Carte Paperback – 26 Jan 2007

Preț: 255^.37 lei 358^.09 lei

Economic 05-09 apr · Express 29 mar-02 apr

-29%

Brand Leadership

De (autor) David A. Aaker et al.

Carte Paperback – October 2009

Preț: 48^.65 lei 59^.40 lei

Indisponibil temporar

-18%

Brand Equity and Advertising

De (autor) David A. Aaker et al.

Taylor & Francis

Carte Paperback – April 1993

Preț: 399^.21 lei 438^.69 lei

Economic 12-24 apr

-9%

Consumerism, 4th Ed.

Consumerism, 4th Ed.

Editat de David A. Aaker

Carte Paperback – February 1982

Preț: 128^.21 lei

Economic 09-23 apr · Express 04-11 apr