Developing Business Strategies
De (autor) David A. Aaker
Hardback – 03 Sep 2001
Preț: 380.45 lei
Economic 28 aug-11 sep · Express 28 aug-05 sep
Cărți de David A. Aaker
David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of Prophet.
Brand Equity & Advertising
De (autor) David A. Aaker et al.
Paperback – April 1993
Preț: 419.08 lei
460.52 lei
Economic 04-16 sep
-9%
Marketing Research: International Student Version
De (autor) David A. Aaker et al.
Paperback – 04 Dec 2012
Preț: 294.64 lei
383.06 lei
Economic 24-28 aug · Express 21-25 aug
-23%
Brand Relevance: Making Competitors Irrelevant
De (autor) David A. Aaker
Hardback – 15 Feb 2011
Preț: 147.92 lei
Economic 24-28 aug · Express 21-25 aug
Building Strong Brands
De (autor) David A. Aaker
Paperback – 29 Apr 2010
Preț: 58.25 lei
67.32 lei
Economic 04-16 sep · Express 21-25 aug
-13%
Strategic Market Management: Global Perspectives
De (autor) David A. Aaker et al.
Paperback – 26 Mar 2010
Preț: 271.62 lei
312.21 lei
Economic 24-28 aug · Express 21-25 aug
-13%
Brand Leadership
De (autor) David A. Aaker et al.
Paperback – October 2009
Preț: 48.81 lei
61.50 lei
Economic 04-16 sep · Express 21-25 aug
-21%
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
De (autor) David A. Aaker
Paperback – 30 Apr 2020
Preț: 120.39 lei
140.72 lei
Economic 04-16 sep · Express 21-25 aug
-14%
Consumerism, 4th Ed.
Editat de David A. Aaker
Paperback – February 1982
Preț: 145.25 lei
Economic 28 aug-11 sep · Express 28 aug-05 sep
Markenrelevanz: Erfolgreich Wettbewerber ausschalten
De (autor) David A. Aaker et al.
Hardback – 10 Apr 2013
Preț: 94.83 lei
Economic 24-28 aug
Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
De (autor) David A. Aaker
Paperback – 20 Nov 2013
Preț: 299.88 lei
338.70 lei
Economic 18 sep-02 oct · Express 28 aug-05 sep
-11%