
Brand Relevance: Making Competitors Irrelevant
De (autor) David A. Aaker
Hardback – 15 Feb 2011
Preț: 225.85 lei
Livrare din stoc 07-08 feb
David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.