Brand Relevance: Making Competitors Irrelevant
De (autor) David A. Aaker
Hardback – 15 Feb 2011
Preț: 225.85 lei
Livrare din stoc 07-08 feb
Cărți de David A. Aaker
David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
Brand Equity & Advertising
De (autor) David A. Aaker et al.
Hardback – 17 Aug 2016
Preț: 655.66 lei
736.70 lei
Economic 03-15 mar
-11%
Building Strong Brands
De (autor) David A. Aaker
Paperback – 29 Apr 2010
Preț: 62.03 lei
71.69 lei
Economic 03-15 mar · Express 11-17 feb
-13%
Brand Leadership
De (autor) David A. Aaker et al.
Paperback – October 2009
Preț: 51.94 lei
65.48 lei
Economic 03-15 mar · Express 11-17 feb
-21%
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
De (autor) David A. Aaker
Paperback – 30 Apr 2020
Preț: 129.59 lei
151.45 lei
Economic 03-15 mar
-14%
Strategic Market Management
De (autor) David A. Aaker et al.
Paperback – 26 Jan 2007
Preț: 295.67 lei
390.32 lei
Economic 14-20 feb
-24%
Consumerism, 4th Ed.
Editat de David A. Aaker
Paperback – February 1982
Preț: 158.90 lei
Economic 25 feb-11 mar · Express 17-25 feb
Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
De (autor) David A. Aaker
Paperback – 20 Nov 2013
Preț: 314.21 lei
360.13 lei
Economic 25 mar-08 apr · Express 17-25 feb
-13%