Brand Equity & Advertising: Advertising's Role in Building Strong Brands Editat de David A. Aaker et al. apr 1993 Paperback Preț: 690.16 lei 841.66 lei 6-8 săpt. -18%
Consumerism, 4th Ed. Editat de David A. Aaker feb 1982 Paperback Preț: 156.83 lei Indisponibil temporar