This informative book is a necessary companion for anyone seeking to uncover the secret of successful persuasion: to organize, construct, and communicate arguments. It is at once comprehensive and accessible, an authoritative guide to logical thinking and effective communication. First, the text defines the nature and uses of argument, explaining how to read argument carefully. Such analysis then requires the student to reconstruct arguments in his or her own words. Finally, the reader is taught how to create a critical, reasoned response, thus constructing his or her own argument. To increase its accessibility and expand its range of application, Critical Inquiry uses (in addition to textual examples) advertisements from print media as 'texts'  for applying its principles to subjects outside the traditional mode of academic presentation. Throughout, carefully selected reading questions and exercises pace the reader and ensure that the material is securely grasped and successfully applied.