Cantitate/Preț
Produs

Crisis Communication

Autor Martin N. Ndlela
en Limba Engleză Hardback – 14 sep 2018
This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.
Citește tot Restrânge

Preț: 43605 lei

Puncte Express: 654

Carte tipărită la comandă

Livrare economică 26 mai-09 iunie


Specificații

ISBN-13: 9783319972558
ISBN-10: 3319972553
Pagini: 176
Ilustrații: XIII, 160 p. 7 illus.
Dimensiuni: 153 x 216 x 15 mm
Greutate: 0.35 kg
Ediția:1st ed. 2019
Editura: Springer
Locul publicării:Cham, Switzerland

Cuprins

1. Introduction.- 2. Stakeholder Approaches in Crisis Management.- 3. A Stakeholder Approach to Issues Management.- 4. A Stakeholder Approach to Risk Management.- 5. A Stakeholder Approach in Managing Reputation.- 6. A Stakeholder Approach to Inter-organisational Relationships.- 7. Stakeholder Communications During a Crisis.- 8. A Stakeholder Approach to Crisis Evaluation.

Notă biografică

Martin N. Ndlela is Associate Professor at the Inland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Norway, where he teaches and supervises courses within the Crisis Management programme. He has researched and taught various aspects of crisis communication management, PR, and organisational communication.

Textul de pe ultima copertă

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

Caracteristici

Examines theories of stakeholder management from a crisis management perspective and provides an overview of different approaches Emphasises the need for a stakeholder-oriented approach to pre-crisis, crisis and post-crisis management Explains how organisations can proactively identify, manage and communicate with core and peripheral stakeholders