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Cracking the PM Career de Jackie Bavaro

Cracking the PM Career

Autor Jackie Bavaro, Gayle Laakmann Mcdowell
en Limba Engleză Paperback – 26 ian 2021

Apreciem modul în care Jackie Bavaro și Gayle Laakmann Mcdowell reușesc să transforme o disciplină adesea abstractă într-o hartă tactilă și extrem de pragmatică a succesului profesional. Ne-a atras atenția faptul că acest volum nu este doar o continuare spirituală a succesului lor anterior, Cracking the PM Interview, ci o evoluție necesară care privește dincolo de pragul angajării. Dacă prima lor lucrare se concentra pe 'cum să obții jobul', acest ghid masiv de 552 de pagini este dedicat excelenței pe termen lung în interiorul organizației.

Simțim, parcurgând paginile sale, o densitate informațională remarcabilă, susținută de experiența colectivă a peste 50 de lideri de produs de la giganți precum Google, Airbnb sau Netflix. Merită menționat că structura cărții este gândită ca un instrument de referință: de la 'Product Skills' (precum sistemele de gândire și designul etic) la 'Strategic Skills' (viziune și OKR-uri), totul este prezentat prin prisma unor cadre de lucru aplicabile imediat. Cititorii care au apreciat Be the Greatest Product Manager Ever de Lewis C. Lin vor găsi aici aceeași calitate a metodologiilor, dar cu o deschidere mult mai largă către managementul echipelor și dinamica puterii organizaționale.

Experiența de lectură este una de mentorat direct. Nu suntem doar spectatori la teorii de business, ci primim instrumente concrete pentru a naviga situații dificile, de la gestionarea stakeholderilor la negocierea avansării în carieră. Este un manual care transformă intuiția în execuție riguroasă, fiind indispensabil pentru cei care doresc să treacă de la statutul de contributor individual la cel de lider vizionar.

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Specificații

ISBN-13: 9780984782895
ISBN-10: 0984782893
Pagini: 552
Dimensiuni: 181 x 254 x 32 mm
Greutate: 0.96 kg
Editura: CAREERCUP

De ce să citești această carte

Această carte este busola definitivă pentru oricine navighează complexitatea managementului de produs. Câștigi acces la strategiile folosite în Silicon Valley pentru a lansa produse de impact și pentru a construi echipe performante. O recomandăm celor care vor să își accelereze promovarea, oferind un mix rar de rigoare tehnică și inteligență emoțională necesară în leadership-ul modern.

Despre autor

Jackie Bavaro și Gayle Laakmann Mcdowell sunt autorități recunoscute la nivel global în domeniul recrutării și managementului de produs în tehnologie. Gayle, fost inginer software la Google, Microsoft și Apple, este fondatoarea CareerCup și autoarea mai multor volume de succes despre procesele de interviu. Jackie a ocupat poziția de Head of Product la Asana, contribuind la creșterea companiei de la începuturi până la faza de lider de piață. Împreună, cele două autoare sintetizează decenii de experiență în companii de top, oferind o perspectivă unică asupra a ceea ce diferențiază un manager de produs mediu de unul excepțional.

Descriere

Product management is a big role, and this a big book.

From the authors of the best-selling Cracking the PM Interview comes the comprehensive guide to the skills, frameworks, and practices to become a great product manager. It will help you level-up your skills and career from your first product management role through product leadership, addressing questions like:

  • What does it take to become a great product manager and great leader?
  • How can you reliably ship products that make a difference in the world?
  • How do you build your product intuition, hone your execution, strengthen your leadership, and develop your strategic skills?
  • What does it take to lead and inspire teams?
  • When is people management the right career move?
  • How does excellence in those skills translate into career success?

This book will teach you the reliable frameworks and best practices that improve your chances of shipping a successful product. The frameworks won't transform you into a great product manager overnight or guarantee that your products never fail, but they'll help you avoid the most common problems and give you the structure to start experimenting, reflecting, and improving.

You'll learn how to:

  • Design high-quality products that delight users and solve people's needs.
  • Run and deliver your projects quickly, smoothly, and effectively.
  • Create product visions and strategies to set direction and optimize for long-term impact.
  • Lead people and influence without authority.
  • Manage people, develop great PMs, build great teams, and create great product organizations.
  • Manage your career so you can translate your efforts into the recognition you deserve.

Topics include:

  • Getting Started: the product life cycle; the first 90 days
  • Product Skills: user research; A/B tests; problem solving frameworks; systems thinking; product discovery; design sprints; ethical product design; technical terms and concepts; product documentation (specs and PRDs)
  • Execution Skills: agile project management; minimum viable products (MVPs); incremental development; product launches; time management; overcoming obstacles
  • Strategic Skills: product vision; strategy; roadmaps; goals and OKRs
  • Leadership Skills: growth mindset; ownership mentality; influencing without authority; stakeholder management; collaboration; communication; inspiring a team; mentoring; working with designers, engineers, and executives
  • People Management Skills: becoming a people manager; being a member of the leadership team; reviewing work; holding people accountable; coaching and development; recruiting and interviewing; product processes; organizational structures
  • Careers: career ladders; career goals; partnering with your manager; picking the right team; negotiations; networking; handling bad situations; career options beyond PM
  • Product Leader Q&A: in-depth career interviews with eleven successful product leaders who have chosen career paths including CPO, head of product, CEO, social impact work, venture capital, angel investing, coaching, and starting their own companies.

And much, much more.

Featuring stories from over fifty PMs and product leaders who have worked at organizations including: Adobe, AirBnB, Amazon, Apple, Asana, Atlassian, Calendly, Chan-Zuckerberg Institute, Chegg, Cisco, City of San Jose, Coda, Coinbase, Dropbox, eBay, Facebook, FlipKart, Gojek, Google, HSBC, Instagram, LinkedIn, Medium, Microsoft, Netflix, OpenTable, Pinterest, Pocket Gems, Quora, Samsara, Slack, Sonos, Stripe, Swiggy, Twitter, Uber, Walmart Labs, Yahoo, and Yelp.

Descriere scurtă

Product management is a big role. This comprehensive guide teaches new PMs and experienced PMs the skills, framework, and practices to become great product managers.

Notă biografică

Jackie Bavaro was most recently Head of Product Management for eight years at Asana, the well-loved work management software, where she joined pre-launch as the first PM. During her tenure, she grew the PM team to over twenty amazing people, helped Asana's go from $0 to more than $100 million in annual recurring revenue, and launched Asana's associate product manager program. With over 15 years of product management experience, she has also worked as a PM for Google and Microsoft as well, and in a diverse set of roles--a consumer PM, a B2B PM, a platform PM, a mobile PM, and a growth PM. Jackie has coached, mentored, managed, and advised hundreds of people in product and people who aspire to move to product roles. Jackie and Gayle's first co-authored book, the best-selling Cracking the PM Interview, has been credited with helping to level the playing field for product management talent. Jackie graduated from Cornell University with a double major in Computer Science and Economics. She currently writes, coaches, and advises from her home in San Francisco, California. More of Jackie's writing about product management can be found at https: //twitter.com/jackiebo and https: //medium.com/@jackiebo.