Crack the Customer Mind Codeupendscustomarymarketingapproaches and takes a deeper approach to more successful selling.Based on an analysis ofsuccessful marketing campaign patterns, Crack the Customer Mind Codeteachesthe reader how to align marketingmessages that leveragethe mind snatural progressionto yes through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customersto give themselvespermission to act. With this proven process, organizations cancreatestronger sales-producingmarketingcampaigns when the messageis aligned withthe way in whichmarketinginformation is absorbedand processed."