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Specificații
ISBN-13: 9781036215545
ISBN-10: 1036215547
Dimensiuni: 152 x 229 mm
Greutate: 0.34 kg
Editura: Sage Publications - IPS UK
Colecția SAGE LTD
Seria SAGE LTD
ISBN-10: 1036215547
Dimensiuni: 152 x 229 mm
Greutate: 0.34 kg
Editura: Sage Publications - IPS UK
Colecția SAGE LTD
Seria SAGE LTD
Cuprins
Part 1: Introduction to Corporate Communication
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part 2: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part 3: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part 4: Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR), Sustainability Reporting and Community Relations
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part 2: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part 3: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part 4: Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR), Sustainability Reporting and Community Relations